Pearson Edexcel Business · Unit 1

Marketing and people quizzes

27 ready‑made quiz sets for Unit 1: Marketing and people, one for every lesson, in course order. Pick one, put it on the board and host it live — students answer on their own devices.

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Each set covers one lesson of Unit 1: Marketing and people in the Pearson Edexcel Business (9BS0), with 20 multiple-choice questions on a timed countdown. Open a set to read its revision notes, host it straight away or save it to your library.

27 lesson sets in Unit 1: Marketing and people

20 questions
1.1.1a Mass and niche markets, and dynamic markets
20 questions · by Revision Ninja
20 questions
1.1.1b Competition, risk and uncertainty in markets
20 questions · by Revision Ninja
20 questions
1.1.2 Market research and market segmentation
20 questions · by Revision Ninja
20 questions
1.1.3 Market mapping, positioning and differentiation
20 questions · by Revision Ninja
20 questions
1.2.1 Factors that change demand
20 questions · by Revision Ninja
20 questions
1.2.2 Factors that change supply
20 questions · by Revision Ninja
20 questions
1.2.3 Supply and demand and price changes
20 questions · by Revision Ninja
20 questions
1.2.4 Price elasticity of demand
20 questions · by Revision Ninja
20 questions
1.2.5 Income elasticity of demand
20 questions · by Revision Ninja
20 questions
1.3.1 Product and service design mix
20 questions · by Revision Ninja
20 questions
1.3.2 Branding and promotion
20 questions · by Revision Ninja
20 questions
1.3.3 Pricing strategies
20 questions · by Revision Ninja
20 questions
1.3.4 Distribution channels
20 questions · by Revision Ninja
20 questions
1.3.5a Product life cycle and extension strategies
20 questions · by Revision Ninja
20 questions
1.3.5b Boston Matrix, market strategies and customer loyalty
20 questions · by Revision Ninja
20 questions
1.4.1 Approaches to staffing
20 questions · by Revision Ninja
20 questions
1.4.2 Recruitment, selection and training
20 questions · by Revision Ninja
20 questions
1.4.3 Organisational design and structure
20 questions · by Revision Ninja
20 questions
1.4.4a Employee motivation theories
20 questions · by Revision Ninja
20 questions
1.4.4b Financial and non-financial motivation techniques
20 questions · by Revision Ninja
20 questions
1.4.5 Leadership styles
20 questions · by Revision Ninja
20 questions
1.5.1 The role of an entrepreneur
20 questions · by Revision Ninja
20 questions
1.5.2 Entrepreneurial motives and characteristics
20 questions · by Revision Ninja
20 questions
1.5.3 Business objectives
20 questions · by Revision Ninja
20 questions
1.5.4 Forms of business
20 questions · by Revision Ninja
20 questions
1.5.5 Business choices and opportunity cost
20 questions · by Revision Ninja
20 questions
1.5.6 Moving from entrepreneur to leader
20 questions · by Revision Ninja

27 lesson sets in Unit 1: Marketing and people

1.1.1a Mass and niche markets, and dynamic markets

1.1.1b Competition, risk and uncertainty in markets

1.1.2 Market research and market segmentation

1.1.3 Market mapping, positioning and differentiation

1.2.1 Factors that change demand

1.2.2 Factors that change supply

1.2.3 Supply and demand and price changes

1.2.4 Price elasticity of demand

1.2.5 Income elasticity of demand

1.3.1 Product and service design mix

1.3.2 Branding and promotion

1.3.3 Pricing strategies

1.3.4 Distribution channels

1.3.5a Product life cycle and extension strategies

1.3.5b Boston Matrix, market strategies and customer loyalty

1.4.1 Approaches to staffing

1.4.2 Recruitment, selection and training

1.4.3 Organisational design and structure

1.4.4a Employee motivation theories

1.4.4b Financial and non-financial motivation techniques

1.4.5 Leadership styles

1.5.1 The role of an entrepreneur

1.5.2 Entrepreneurial motives and characteristics

1.5.3 Business objectives

1.5.4 Forms of business

1.5.5 Business choices and opportunity cost

1.5.6 Moving from entrepreneur to leader