Lesson 1.3.2
1.3.2 Branding and promotion Quiz: Pearson Edexcel Business, Unit 1
20 questions
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Lesson 1.3.2, Branding and promotion: 20 multiple choice questions for the Pearson Edexcel Business (9BS0), Unit 1: Marketing and people, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
-
Which is a type of promotion used to tell customers about a product?
- Depreciation
- Break-even analysis
- Inventory control
- Advertising
-
Which short-term promotional method offers financial incentives directly to consumers to boost sales?
- Sales promotion
- Direct mailing
- Sponsorship
- Public relations
-
Which type of brand is created and owned by the producer of the product?
- Generic brand
- Rebranded product
- Manufacturer brand
- Own-label brand
-
What financial advantage does a strong brand identity give a business over generic competitors?
- Lower production costs
- Tax reduction
- Zero marketing spend
- Premium pricing capability
-
How does strong brand loyalty affect the price elasticity of demand for a product?
- Makes demand unit-elastic
- Makes demand inelastic
- Has zero impact
- Makes demand elastic
-
What feature differentiates a product from competitors to help build a strong brand identity?
- Unique selling point
- Cost-plus markup
- Economies of scale
- Penetration rate
-
Which brand-building method involves paying to be associated with a high-profile event or team?
- Personal selling
- Sponsorship
- Viral marketing
- Direct mail
-
Which promotional strategy relies on consumers rapidly sharing content across digital social networks?
- Viral marketing
- Trade exhibitions
- Billboard advertising
- Direct mailshots
-
Which branding method connects a product's image with consumer feelings and personal identity?
- Emotional branding
- Product branding
- Corporate branding
- Co-branding
-
What effect does strong branding usually have on a product's price elasticity of demand?
- Eliminates price elasticity
- Reduces price elasticity
- Increases price elasticity
- Creates unitary elasticity
-
Which benefit of strong branding allows a firm to charge prices above production costs?
- Added value
- Economies of scale
- Cost leadership
- Price skimming
-
What term describes a distinctive feature that sets a product apart from rival products?
- Unique selling point
- Extension strategy
- Promotional mix
- Brand extension
-
Which promotional trend involves consumers rapidly spreading brand content across digital channels?
- Viral marketing
- Personal selling
- Sponsorship
- Direct mail
-
Which promotional method manages corporate image without paying directly for media advertising space?
- Direct selling
- Sales promotion
- Merchandising
- Public relations
-
Which promotional method involves paying to associate a brand name with a major event?
- Direct marketing
- Sponsorship
- Personal selling
- Public relations
-
Which benefit of strong branding allows a business to charge higher prices than competitors?
- Penetration pricing
- Premium pricing
- Cost leadership
- Predatory pricing
-
What is a major risk when relying on social media platforms for promotional campaigns?
- Fixed advertising costs
- High postal expenses
- Rapid negative publicity
- Guaranteed stock shortage
-
Which strategy involves paying to link a business name with a sports team or event?
- Direct marketing
- Sponsorship
- Public relations
- Personal selling
-
What is the primary objective of persuasive advertising in competitive markets?
- Lower unit costs
- Build brand loyalty
- Increase stock levels
- Reduce profit margins
-
Which branding trend aligns a product with personal values, lifestyle, and consumer identity?
- Corporate rebrand
- Emotional branding
- Product extension
- Mass marketing
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