Lesson 1.3.5b
1.3.5b Boston Matrix, market strategies and customer loyalty Quiz: Pearson Edexcel Business, Unit 1
20 questions
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Lesson 1.3.5b, Boston Matrix, market strategies and customer loyalty: 20 multiple choice questions for the Pearson Edexcel Business (9BS0), Unit 1: Marketing and people, written with Revision Ninja.
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The 20 questions
-
How many portfolio categories exist in the Boston Matrix model?
- Four
- Two
- Six
- Three
-
In the Boston Matrix, what characterises a star product?
- Low share, low growth
- High share, high growth
- High share, low growth
- Low share, high growth
-
In the Boston Matrix, what characterises a cash cow product?
- High share, low growth
- Low share, low growth
- Low share, high growth
- High share, high growth
-
In the Boston Matrix, what characterises a question mark product?
- Low share, high growth
- High share, high growth
- Low share, low growth
- High share, low growth
-
In the Boston Matrix, what characterises a dog product?
- High share, low growth
- Low share, high growth
- Low share, low growth
- High share, high growth
-
Which strategy is most appropriate for a cash cow product?
- Harvesting
- Product launch
- Heavy investment
- Immediate divestment
-
Which strategy is most appropriate for a question mark product?
- Price skimming
- Milk for cash
- Invest or divest
- Mass distribution
-
What is the primary focus of a niche market strategy?
- Targeting mass markets
- Maximising sales volume
- Targeting specific segments
- Minimising unit costs
-
Which characteristic is typical of business-to-business (B2B) marketing?
- Impulse purchasing
- Individual household targeting
- Fewer corporate buyers
- Mass television advertising
-
Which feature is most characteristic of business-to-consumer (B2C) marketing?
- Customised specifications
- Direct corporate negotiation
- Mass market promotion
- Relationship selling
-
Which method do businesses commonly use to reward repeat purchases?
- Penetration pricing
- Cost-plus pricing
- Mass advertising
- Loyalty schemes
-
What is a primary benefit of high customer loyalty regarding price sensitivity?
- Higher price sensitivity
- Variable price sensitivity
- Zero price sensitivity
- Lower price sensitivity
-
What is the main recommended use of net cash generated by a cash cow?
- Fund question marks
- Liquidate stars
- Divest cash cows
- Fund dogs
-
Which strategic action is most commonly recommended for a product classified as a dog?
- Divestment
- Investment
- Market penetration
- Harvesting
-
A business has a product with 40% market share in a growing market. Which Boston Matrix category is most likely?
- Dog
- Question mark
- Star
- Cash cow
-
Which factor is a main limitation of using the Boston Matrix for portfolio analysis?
- High calculation cost
- Oversimplification of markets
- Inability to categorise
- Ignores market share
-
What market change turns a star product into a cash cow in the Boston Matrix?
- Slowing market growth
- Increasing competition
- Falling market share
- Rising market growth
-
Which Boston Matrix category represents a low market share in a high-growth market?
- Cash cow
- Question mark
- Star
- Dog
-
Which customer loyalty strategy is most effective for a business operating in a niche market?
- Mass television advertising
- Loss leader pricing
- Dynamic pricing
- Personalised service
-
What is the main long-term risk for a product portfolio containing only cash cows?
- High production costs
- Excessive promotional spending
- Immediate financial loss
- Lack of future growth
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