Lesson 1.3.1

1.3.1 Product and service design mix Quiz: Pearson Edexcel Business, Unit 1

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 1.3.1, Product and service design mix: 20 multiple choice questions for the Pearson Edexcel Business (9BS0), Unit 1: Marketing and people, written with Revision Ninja.

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The 20 questions

  1. Which three elements form the traditional business design mix for a product?

    • Quality, durability, profit
    • Function, aesthetics, cost
    • Price, promotion, place
    • Brand, packaging, image

  2. Which element of the design mix focuses on how well a product performs its purpose?

    • Function
    • Cost
    • Aesthetics
    • Ergonomics

  3. Which element of design mix concerns how a product looks and feels to customers?

    • Durability
    • Cost
    • Function
    • Aesthetics

  4. Redesigning product packaging to be fully recyclable responds most directly to which social trend?

    • Brand building
    • Ethical sourcing
    • Viral marketing
    • Resource depletion

  5. What practice involves purchasing raw materials from suppliers that pay fair wages and ensure safe conditions?

    • Waste minimisation
    • Viral marketing
    • Ethical sourcing
    • Cost plus pricing

  6. Enhancing a product's aesthetics and function will most likely have which effect on the design mix?

    • Reduces unit cost
    • Increases unit cost
    • Prevents ethical sourcing
    • Lowers product quality

  7. How does designing products for waste minimisation directly benefit a firm's costs?

    • Increases marketing costs
    • Raises wage rates
    • Eliminates overhead costs
    • Lowers raw material costs

  8. Reducing the number of components in a product's design will directly lead to what outcome?

    • Lower manufacturing costs
    • Reduced brand value
    • Higher design costs
    • Increased selling price

  9. Upgrading to a more durable, premium material directly impacts which two design mix elements?

    • Function and cost
    • Price and promotion
    • Brand and channel
    • Place and aesthetics

  10. Designing products so they can be reused addresses consumer concerns about which issue?

    • Environmental sustainability
    • Cost push inflation
    • Income inequality
    • Foreign exchange rates

  11. Which design consideration is essential when targeting environmentally conscious niche consumers?

    • Mass advertising
    • Maximum profit margin
    • Penetration pricing
    • Ethical sourcing

  12. Which design change directly addresses growing social concern over resource depletion?

    • Emotional branding
    • Premium pricing
    • Cost-plus pricing
    • Re-use and recycling

  13. What is a main drawback for a business adapting its design mix to ethical social trends?

    • Inflexible supply chains
    • Lower product quality
    • Higher production costs
    • Reduced brand loyalty

  14. Which element of the design mix relates to a product's visual appearance and sensory appeal?

    • Cost
    • Function
    • Ergonomics
    • Aesthetics

  15. When sustainable materials increase production costs, what must a firm consider regarding pricing?

    • Tax rate changes
    • Employee turnover
    • Economies of scale
    • Customer price sensitivity

  16. Which element of the design mix is most closely linked to meeting the customer's core need?

    • Aesthetics
    • Function
    • Packaging colour
    • Cost

  17. Which two elements of the design mix are balanced when designing an attractive product cheaply?

    • Cost and promotion
    • Function and USP
    • Ethics and branding
    • Cost and aesthetics

  18. What design practice involves using fewer raw materials during manufacturing to reduce environmental impact?

    • Ethical sourcing
    • Waste minimisation
    • Penetration pricing
    • Viral marketing

  19. What primary benefit encourages businesses to adopt ethical sourcing despite higher raw material costs?

    • Lower unit costs
    • Reduced tax liabilities
    • Faster production speed
    • Enhanced brand reputation

  20. Replacing expensive metal casing with cheaper plastic in product design primarily optimises which element?

    • Function
    • Cost
    • Brand image
    • Aesthetics

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