Lesson 1.1.2
1.1.2 Market research and market segmentation Quiz: Pearson Edexcel Business, Unit 1
20 questions
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Lesson 1.1.2, Market research and market segmentation: 20 multiple choice questions for the Pearson Edexcel Business (9BS0), Unit 1: Marketing and people, written with Revision Ninja.
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The 20 questions
-
Which approach focuses on making products that customers have been shown to want, rather than on the product itself?
- Financial orientation
- Product orientation
- Market orientation
- Production orientation
-
Which of the following is an example of primary market research data?
- Newspaper report
- Trade journal article
- Census statistics
- Town centre survey
-
Which of these represents qualitative market research data for a business?
- Focus group comments
- Market share percentage
- Sales volume statistics
- Unit production cost
-
Which factor is a major limitation when using a small sample size in market research?
- Guaranteed success
- High data accuracy
- Unrepresentative results
- Reduced research cost
-
What process divides a market into groups of buyers with similar characteristics?
- Market mapping
- Market segmentation
- Product differentiation
- Mass marketing
-
Which ICT tool allows businesses to gather rapid customer feedback from a wide audience?
- Social networking
- Internal databases
- Electronic point-of-sale
- Spreadsheets
-
Which of the following is a geographic segmentation variable?
- Social class
- Customer location
- Buying frequency
- Income level
-
A survey of 400 people finds that 30% would buy a new product. How many respondents would buy it?
- 30
- 120
- 133
- 300
-
Surveying 50 customers at a single store creates what main market research limitation?
- High financial cost
- Secondary bias
- Qualitative data
- Unrepresentative sample
-
Surveying only existing loyal customers creates which type of market research issue?
- Observer effect
- Sample bias
- Response fatigue
- Data lag
-
What is a key benefit of collecting market research data via a website?
- Low cost
- Zero bias
- Guaranteed accuracy
- High response depth
-
Recording customer postcodes and age groups in a database best supports which activity?
- Secondary sampling
- Cost accounting
- Product benchmarking
- Targeted marketing
-
Which primary research method best tests consumer reactions before a full product launch?
- Database analysis
- Focus group
- Census survey
- Desk research
-
Compared to secondary data, what is a primary drawback of conducting primary market research?
- Lower relevance
- Higher cost
- Competitor access
- Outdated data
-
A researcher chooses a sample so that every adult in the population has an equal chance of selection. What is this type of sample?
- A quota sample
- A convenience sample
- A random sample
- A judgemental sample
-
Which sampling technique selects respondents based on specific proportions of demographic characteristics?
- Stratified survey
- Convenience sampling
- Random sampling
- Quota sampling
-
What is a major limitation of using social networking for market research?
- Unrepresentative users
- Slow collection time
- Inflexible questions
- High financial cost
-
If survey findings predict demand growth but actual sales fall, what was likely flawed?
- Variable costs
- Market size
- Break-even point
- Question wording
-
A survey with a very low response rate is primarily susceptible to which issue?
- Secondary error
- Qualitative distortion
- Self-selection bias
- High field costs
-
What is a key drawback of segmenting a market using income alone?
- Illegal practice
- Ignores varied tastes
- High research cost
- Unmeasurable size
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