Lesson 7.2.1
7.2.1 Marketing resources Quiz: OCR Business, Unit 7
20 questions
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Lesson 7.2.1, Marketing resources: 20 multiple choice questions for the OCR Business (H431), Unit 7: Marketing, written with Revision Ninja.
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The 20 questions
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Which elements of a SWOT analysis focus on factors internal to a business?
- Strengths and weaknesses
- Weaknesses and threats
- Opportunities and threats
- Strengths and opportunities
-
Which section of a SWOT analysis covers external factors that could harm a business?
- Weaknesses
- Strengths
- Threats
- Opportunities
-
What type of market research involves gathering original data directly from first-hand sources?
- Desk research
- Primary research
- Secondary research
- Quantitative analysis
-
What is a key operational advantage of using secondary market research data?
- Cheaper and quicker
- Direct customer contact
- Customised insights
- Higher accuracy
-
Which sampling method divides a population into subgroups and selects a fixed number from each?
- Random sampling
- Systematic sampling
- Quota sampling
- Convenience sampling
-
Which sampling technique selects participants at regular fixed intervals from a ordered list?
- Convenience sampling
- Cluster sampling
- Stratified sampling
- Systematic sampling
-
A business launches a product in one small region to test demand. What is this called?
- Quota sampling
- Desk research
- Trial marketing
- Test surveying
-
Which marketing resource includes the financial allowance set aside for promotional activities?
- Brand equity
- Physical assets
- Human capital
- Marketing budget
-
What term describes selecting respondents based on their easy availability to the researcher?
- Convenience sampling
- Stratified sampling
- Cluster sampling
- Random sampling
-
Which method selects a random sample from subgroups proportional to their size in the population?
- Quota sampling
- Stratified sampling
- Cluster sampling
- Systematic sampling
-
What type of data focuses on non-numerical opinions, feelings and detailed customer motivations?
- Numerical data
- Secondary data
- Qualitative data
- Quantitative data
-
A firm uses government statistics to analyse market trends. What type of research is this?
- Secondary research
- Field research
- Trial marketing
- Primary research
-
What is a major limitation of relying solely on a SWOT analysis?
- Ignores competitors
- Only covers finances
- Requires complex maths
- Can be subjective
-
Which internal marketing resource relates to the skills and expertise of the marketing team?
- Financial resources
- Digital assets
- Human resources
- Physical resources
-
Why might a business lack the ability to execute an aggressive national advertising campaign?
- Insufficient financial resources
- High product quality
- Strong brand loyalty
- Favourable external opportunities
-
Which sampling method divides the population into geographic areas and randomly selects whole groups?
- Cluster sampling
- Convenience sampling
- Quota sampling
- Stratified sampling
-
What is the main purpose of conducting a SWOT analysis before strategic planning?
- Assess strategic position
- Audit tax returns
- Set staff wages
- Calculate net profit
-
What risk is associated with conducting trial marketing in a single small region?
- High setup cost
- Illegal data collection
- Guaranteed product failure
- Competitors may copy
-
Which source provides primary market research data for a clothing retailer?
- Competitor websites
- Industry reports
- Customer focus groups
- Trade magazines
-
What primary sampling method gives every member of the target population an equal chance of selection?
- Systematic sampling
- Quota sampling
- Random sampling
- Convenience sampling
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