Lesson 7.3.1

7.3.1 Identifying customer needs Quiz: OCR Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 7.3.1, Identifying customer needs: 20 multiple choice questions for the OCR Business (H431), Unit 7: Marketing, written with Revision Ninja.

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The 20 questions

  1. What type of market research gathers first-hand, new data directly from consumers?

    • Macro research
    • Desk research
    • Primary research
    • Secondary research

  2. Which business approach focuses primarily on developing products based on existing customer demands?

    • Production orientation
    • Asset orientation
    • Market orientation
    • Product orientation

  3. What type of research data is expressed in numerical form and statistical data?

    • Subjective data
    • Quantitative data
    • Anecdotal data
    • Qualitative data

  4. Segmenting a market based on consumer income, age, and gender is known as what?

    • Behavioural segmentation
    • Psychographic segmentation
    • Demographic segmentation
    • Geographic segmentation

  5. What term describes a specific group of customers at which a business aims its products?

    • Target market
    • Mass market
    • Market share
    • Market segment

  6. Gathering existing reports, government statistics, and industry journals is an example of what?

    • Primary research
    • Secondary research
    • Field research
    • Observational research

  7. Dividing a market based on consumer attitudes, values, and lifestyle choices is called what?

    • Psychographic segmentation
    • Behavioural segmentation
    • Demographic segmentation
    • Geographic segmentation

  8. Which sampling method selects participants based on specific pre-set proportions of demographic groups?

    • Quota sampling
    • Random sampling
    • Cluster sampling
    • Stratified sampling

  9. Which type of research data is the bakery primarily gathering in this scenario?

    • Quantitative data
    • Secondary data
    • Qualitative data
    • Desk data

  10. Which form of market segmentation is the supermarket using based on store visit frequency?

    • Behavioural segmentation
    • Geographic segmentation
    • Psychographic segmentation
    • Demographic segmentation

  11. Which business orientation relies on internal product innovation rather than consumer demand research?

    • Customer orientation
    • Product orientation
    • Market orientation
    • Sales orientation

  12. Which customer need is the boutique primarily addressing by launching an online store?

    • Brand image
    • Product testing
    • Convenience
    • Lower price

  13. What is the main advantage of this business using government census data?

    • Low cost
    • High exclusivity
    • Perfect relevance
    • Complete accuracy

  14. What is the primary business objective of introducing this free-coffee loyalty card scheme?

    • Customer retention
    • Primary research
    • Market positioning
    • Product diversification

  15. Which major limitation will affect the market research results gathered in this scenario?

    • Qualitative overload
    • High cost
    • Secondary bias
    • Sample bias

  16. Why might a business choose stratified sampling instead of simple random sampling?

    • Lower total cost
    • No sample needed
    • Better population representation
    • Faster data collection

  17. What is the main risk for a product-orientated business in a dynamic market?

    • Changing consumer tastes
    • High production efficiency
    • Strict regulation
    • Excessive research costs

  18. What is a major drawback for a firm relying exclusively on qualitative research?

    • Lacks detail
    • Guaranteed bias
    • Hard to statisticalise
    • Too cheap

  19. Identifying an unfulfilled customer need in a market map primarily allows a firm to do what?

    • Eliminate variable costs
    • Gain competitive advantage
    • Guarantee high sales
    • Avoid market research

  20. What type of market segmentation divides consumers based on their location or regional climate?

    • Psychographic
    • Geographic
    • Behavioural
    • Demographic

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