Lesson 7.11.1

7.11.1 External influences on marketing Quiz: OCR Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 7.11.1, External influences on marketing: 20 multiple choice questions for the OCR Business (H431), Unit 7: Marketing, written with Revision Ninja.

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The 20 questions

  1. Which PESTLE factor includes changes in consumer lifestyle choices and cultural attitudes?

    • Political
    • Economic
    • Technological
    • Social

  2. How does rising inflation typically affect consumer demand for non-essential goods?

    • Has no effect
    • Eliminates elasticity
    • Decreases demand
    • Increases demand

  3. Which external influence requires businesses to adapt their marketing to comply with consumer protection laws?

    • Economic
    • Environmental
    • Ethical
    • Legal

  4. An appreciation of the pound sterling makes UK exports in foreign markets relatively what?

    • Tax-free
    • More expensive
    • Cheaper
    • Unchanged

  5. Which demographic trend directly increases marketing opportunities for products aimed at older consumers?

    • Ageing population
    • Rising birth rate
    • Urbanisation
    • Brain drain

  6. What type of external factor is a business addressing when adopting recyclable packaging to reduce waste?

    • Technological
    • Environmental
    • Fiscal
    • Political

  7. How do increased interest rates usually affect a business's promotional spending budget?

    • Fixes spending
    • Doubles spending
    • Increases budget
    • Reduces budget

  8. Which technological advancement allows businesses to target consumers with hyper-personalised online advertisements?

    • Kaizen
    • Delayering
    • Big data
    • Just-in-time

  9. What is the primary risk to a business when a major rival significantly cuts prices?

    • Loss of market share
    • Increased brand loyalty
    • Falling production capacity
    • Higher fixed costs

  10. Which PESTLE element involves trade tariffs and government subsidies affecting international marketing strategy?

    • Ethical
    • Technological
    • Political
    • Social

  11. What external influence refers to moral guidelines that shape a business's promotional messages and branding?

    • Fiscal policy
    • Legal quotas
    • Ethical factors
    • Monetary policy

  12. If a nation's GDP is growing rapidly, what usually happens to overall consumer spending power?

    • It increases
    • It decreases
    • It remains constant
    • It drops sharply

  13. Which external body in the UK regulates advertising standards to ensure adverts are truthful and non-misleading?

    • ACAS
    • HMRC
    • ASA
    • CMA

  14. What is the main marketing challenge posed by rapid technological obsolescence?

    • Shorter product lifecycles
    • Fixed market segmentation
    • Higher price elasticity
    • Longer product lifecycles

  15. A fall in real household disposable income is most likely to reduce sales of which product category?

    • Luxury goods
    • Basic necessities
    • Inferior goods
    • Demerit goods

  16. Which strategy helps a UK exporter protect marketing profitability against unfavourable exchange rate fluctuations?

    • Market penetration
    • Currency hedging
    • Cost-plus pricing
    • Predatory pricing

  17. What competitive market structure makes dynamic pricing strategies most common for online retailers?

    • E-commerce competition
    • Pure monopoly
    • State ownership
    • Local cartel

  18. How does rising consumer concern for fair trade typically affect a firm's promotional strategy?

    • Emphasises lowest price
    • Promotes mass production
    • Focuses on fast delivery
    • Highlights ethical sourcing

  19. Which economic policy measure by a central bank directly increases consumer borrowing costs?

    • Quantitative easing
    • Interest rate rise
    • Tax cut
    • Deregulation

  20. Why might a business alter its product range when entering a foreign market?

    • Cultural differences
    • Identical income levels
    • Equal demand
    • Uniform legislation

All OCR Business quizzes