Lesson 7.1.1

7.1.1 Marketing objectives Quiz: OCR Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

In partnership with Revision Ninja

Lesson 7.1.1, Marketing objectives: 20 multiple choice questions for the OCR Business (H431), Unit 7: Marketing, written with Revision Ninja.

Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.

Host this setFree Play

The 20 questions

  1. What is a primary purpose of setting clear marketing objectives for a business?

    • Replacing financial audits
    • Increasing raw costs
    • Directing marketing strategy
    • Determining tax rates

  2. Which marketing objective focuses on increasing the proportion of total industry sales held by a firm?

    • Staff retention
    • Liquidity improvement
    • Cost reduction
    • Market share growth

  3. A launch brand aims for 80% customer recognition within six months. What type of objective is this?

    • Liquidity objective
    • Cost-cutting objective
    • Ethical sourcing objective
    • Brand awareness objective

  4. Corporate objectives directly influence and shape which lower-level targets?

    • Functional objectives
    • Competitor targets
    • Macroeconomic factors
    • External regulations

  5. Why might ambitious marketing objectives fail if set without consulting the finance department?

    • Higher tax liabilities
    • Insufficient budget allocated
    • Lower staff turnover
    • Decreased consumer demand

  6. A business sets a target to enter three new geographical markets this year. This is an example of:

    • Market development
    • Market penetration
    • Product diversification
    • Retrenchment strategy

  7. In a SWOT analysis, which two elements examine the external business environment?

    • Strengths and weaknesses
    • Weaknesses and threats
    • Strengths and opportunities
    • Opportunities and threats

  8. What type of factor in a SWOT analysis is a firm's highly skilled marketing workforce?

    • External threat
    • Internal strength
    • Internal weakness
    • External opportunity

  9. A business faces a new rival offering cheaper substitutes. Where does this belong in a SWOT matrix?

    • Internal weakness
    • External opportunity
    • External threat
    • Internal strength

  10. Which non-financial resource is essential for executing a digital marketing campaign effectively?

    • Bank overdraft
    • Human expertise
    • Trade credit
    • Corporation tax

  11. What is a major limitation of relying solely on SWOT analysis for strategic decisions?

    • Requires primary research
    • Subjective interpretation
    • High financial cost
    • Quantitative focus

  12. A startup lacks capital for TV adverts and uses social media instead. Which constraint influenced this choice?

    • Financial resources
    • Supplier capacity
    • Legal regulations
    • Production speed

  13. What type of market research involves collecting first-hand, original data for a specific purpose?

    • Primary research
    • Macro research
    • Secondary research
    • Desk research

  14. Which of the following is an example of secondary market research data?

    • Focus group transcripts
    • Government census reports
    • In-store observation notes
    • Customer survey responses

  15. A supermarket uses loyalty card purchase histories to analyse shopping habits. What data source is this?

    • Internal secondary data
    • Primary qualitative data
    • External secondary data
    • External primary data

  16. A firm conducts a focus group to explore consumer feelings about a new packaging design. This yields:

    • Quantitative data
    • Numerical data
    • Qualitative data
    • Secondary data

  17. What is a major disadvantage of using primary market research compared to secondary research?

    • Lack of relevance
    • Competitor access
    • Outdated information
    • Time and expense

  18. What term describes gathering numerical data that can be easily analysed statistically?

    • Qualitative research
    • Ethnographic research
    • Quantitative research
    • Unstructured research

  19. Why is secondary market research typically unavailable for a totally breakthrough product?

    • No existing data
    • Poor quantitative depth
    • Biased samples
    • Too expensive

  20. A bakery surveys 50 passers-by outside its store on a Tuesday morning. What sampling risk exists?

    • High collection cost
    • Excessive sample size
    • Outdated data source
    • Unrepresentative sample

All OCR Business quizzes