Lesson 1.3.4
1.3.4 Distribution channels Quiz: Pearson Edexcel Business, Unit 1
20 questions
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Lesson 1.3.4, Distribution channels: 20 multiple choice questions for the Pearson Edexcel Business (9BS0), Unit 1: Marketing and people, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
-
What is the route a product takes from producer to final consumer?
- Supply chain
- Product life cycle
- Boston Matrix
- Distribution channel
-
Which route represents a direct distribution channel for products?
- Producer to wholesaler
- Producer to retailer
- Retailer to consumer
- Producer to consumer
-
What defines an indirect channel of product distribution?
- Using intermediaries
- No retail involvement
- Zero distribution costs
- Direct sales only
-
What is the main function of a wholesaler in a distribution channel?
- Breaking bulk
- Customer service
- Direct retailing
- Product manufacturing
-
Which of these represents digital distribution rather than physical delivery?
- Courier shipping
- Postal delivery
- In-store pickup
- Software downloading
-
Which social trend in distribution involves customers paying for access rather than ownership?
- Physical store growth
- Product to service
- Mass market expansion
- Wholesaling to retailing
-
What process occurs when a business cuts out intermediaries to sell directly online?
- Disintermediation
- Diversification
- Outsourcing
- Franchising
-
Which market condition makes an indirect distribution channel most suitable for a business?
- Geographically dispersed customers
- Highly perishable goods
- Customised industrial products
- Small target market
-
What key advantage does selling through retailers offer a small manufacturer?
- Higher profit margins
- Direct customer contact
- Wider market reach
- Total price control
-
Shifting from selling music CDs to offering monthly streaming subscriptions reflects what change?
- Service to product
- Wholesale to retail
- B2B to B2G
- Product to service
-
What main trade-off occurs when a producer moves from direct to indirect distribution?
- Margin for reach
- Quality for speed
- Control for price
- Risk for tax
-
What primary benefit does online distribution offer for digital services like software?
- Instant customer delivery
- Complex retail logistics
- Higher store overheads
- Longer lead times
-
What is a major drawback for a business using a long distribution channel?
- Less pricing control
- Smaller target market
- Less market coverage
- Lower delivery costs
-
Removing wholesalers from a supply chain allows a business to do what to prices?
- Lower final prices
- Freeze overall demand
- Double wholesale costs
- Increase retail markup
-
Which change in distribution reflects the growing social trend of consumers buying goods over the internet?
- Direct mail order
- Door-to-door selling
- Wholesale distribution
- Online distribution
-
What usually happens to consumer prices as more intermediaries join a distribution channel?
- Margins disappear completely
- Prices remain unchanged
- Prices increase
- Prices decrease
-
Which type of product is best suited to a short distribution channel?
- Mass-produced stationery
- Perishable food items
- Low-cost plastic toys
- Standard printed books
-
What term describes removing middle agents from a distribution channel to sell direct?
- Channel integration
- Disintermediation
- Market penetration
- Re-intermediation
-
What is a major operational challenge when selling directly online without intermediaries?
- Designing store displays
- Setting retail prices
- Paying wholesaler margins
- Managing fulfilment logistics
-
Which benefit is gained by using a short distribution channel?
- Reduced storage needs
- Wider market coverage
- Greater price control
- Lower unit costs
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