Lesson 7.9.1

7.9.1 The marketing mix: promotion Quiz: OCR Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 7.9.1, The marketing mix: promotion: 20 multiple choice questions for the OCR Business (H431), Unit 7: Marketing, written with Revision Ninja.

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The 20 questions

  1. Which term describes promotional activities that use mass media to reach a wide audience?

    • Direct marketing
    • Personal selling
    • Below-the-line
    • Above-the-line

  2. Which promotional method involves direct, one-to-one communication between a sales representative and a customer?

    • Above-the-line advertising
    • Sales promotion
    • Public relations
    • Personal selling

  3. What is the main objective of public relations (PR) as a promotional tool?

    • Designing new products
    • Directly selling goods
    • Increasing short-term price
    • Improving brand image

  4. A business offers a temporary 'buy one, get one free' deal. Which promotional category is this?

    • Sales promotion
    • Above-the-line advertising
    • Public relations
    • Personal selling

  5. Which promotional method gives a business direct control over reaching a specific, targeted individual consumer?

    • Direct marketing
    • Sponsorship
    • Public relations
    • Mass media advertising

  6. During the introduction stage of a product life cycle, which promotional strategy is most appropriate?

    • Product withdrawal
    • Price skimming reduction
    • Informative advertising
    • Persuasive price wars

  7. Which promotional technique involves placing products strategically at point-of-sale displays in retail stores?

    • Sponsorship
    • Publicity
    • Merchandising
    • Direct mailing

  8. A company pays to have its logo displayed on a football team shirt. What is this called?

    • Trade promotion
    • Merchandising
    • Personal selling
    • Sponsorship

  9. Which element of the promotional mix relies heavily on unpaid third-party media coverage?

    • Direct mail
    • Sales promotion
    • Paid advertising
    • Public relations

  10. What type of promotion targets trade buyers such as wholesalers rather than final consumers?

    • Above-the-line advertising
    • Trade promotion
    • Viral marketing
    • Consumer promotion

  11. In the AIDA model of promotional communication, what does the first letter 'A' stand for?

    • Awareness
    • Advocacy
    • Action
    • Attention

  12. A firm uses social media users to pass on marketing messages rapidly to friends. What is this?

    • Personal selling
    • Guerrilla marketing
    • Direct mail
    • Viral marketing

  13. Which promotional method is most suitable for selling highly complex, expensive B2B industrial machinery?

    • Personal selling
    • Merchandising
    • Mass TV advertising
    • Sales promotion coupons

  14. Which promotional budgeting method links the marketing spend directly to the previous year's revenue?

    • Arbitrary allocation
    • Objective and task
    • Competitive parity
    • Percentage of sales

  15. Unconventional, low-cost marketing tactics designed to surprise consumers in public places are known as what?

    • Trade promotion
    • Corporate sponsorship
    • Mass advertising
    • Guerrilla marketing

  16. What is a key advantage of digital promotional channels compared to traditional TV advertising?

    • Precise audience targeting
    • Guaranteed sales success
    • Universal reach absolute
    • Zero operational cost

  17. During the maturity stage of a product life cycle, which promotional tactic helps maintain market share?

    • Informative launch ads
    • Persuasive advertising
    • Eliminating all promotion
    • Targeting initial innovators

  18. Which of the following is classified as a below-the-line promotional activity?

    • Direct email campaign
    • National TV commercial
    • Radio broadcast ad
    • Billboard advertisement

  19. A business sets its promotional budget to match the spending of its main market rival. Name this strategy.

    • Competitive parity
    • Affordable method
    • Percentage of sales
    • Objective and task

  20. What term describes the combination of promotional tools a business uses to communicate with customers?

    • Distribution channel
    • Marketing strategy
    • Extended product
    • Promotional mix

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