Lesson 7.8.1

7.8.1 The marketing mix: place Quiz: OCR Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 7.8.1, The marketing mix: place: 20 multiple choice questions for the OCR Business (H431), Unit 7: Marketing, written with Revision Ninja.

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The 20 questions

  1. What is the primary focus of the 'place' element in the marketing mix?

    • Promotional strategy
    • Brand positioning
    • Product pricing
    • Distribution of goods

  2. Which channel strategy involves selling goods directly from producer to consumer without intermediaries?

    • Indirect distribution
    • Direct distribution
    • Selective distribution
    • Wholesale distribution

  3. What key distribution function does a wholesaler perform by purchasing large quantities and selling smaller batches?

    • Price skimming
    • Direct marketing
    • Product design
    • Bulk breaking

  4. What is the term for eliminating intermediaries from a business distribution channel?

    • Disintermediation
    • Intermediation
    • Diversification
    • Delegation

  5. Which distribution strategy aims to place products in as many retail outlets as possible?

    • Selective distribution
    • Intensive distribution
    • Exclusive distribution
    • Direct distribution

  6. A sports car manufacturer gives only one dealer selling rights in each region. Which strategy is this?

    • Exclusive distribution
    • Mass distribution
    • Selective distribution
    • Intensive distribution

  7. What term describes selling products through several different distribution channels simultaneously?

    • Multi-channel distribution
    • Single-channel distribution
    • Direct selling
    • Vertical integration

  8. Which intermediary negotiates sales between buyers and sellers without taking legal ownership of products?

    • Distributor
    • Wholesaler
    • Retailer
    • Agent

  9. A software firm delivers products to customers purely via internet downloads. What distribution type is this?

    • Indirect distribution
    • Physical distribution
    • Digital distribution
    • Wholesale distribution

  10. What main profit advantage does direct selling give a producer compared to using retail intermediaries?

    • Lower storage costs
    • Shared financial risk
    • Higher profit margins
    • Wider retail reach

  11. What key profit drawback does a manufacturer face when selling through traditional retail intermediaries?

    • Higher storage costs
    • Lower profit margins
    • Full pricing control
    • Greater cash flow

  12. A luxury perfume brand sells through a limited number of selected department stores. Which strategy is this?

    • Selective distribution
    • Direct distribution
    • Intensive distribution
    • Exclusive distribution

  13. Which fulfilment method allows customers to order products online and collect them from a local retail store?

    • Direct mail
    • Telemarketing
    • Drop shipping
    • Click-and-collect

  14. Which process manages the flow of materials and products from original suppliers to final consumers?

    • Portfolio analysis
    • Quality assurance
    • Supply chain management
    • Human resource management

  15. What is the primary role of a retailer within a traditional distribution channel?

    • Selling to consumers
    • Storing raw materials
    • Manufacturing products
    • Selling to wholesalers

  16. Which product characteristic is most likely to make a firm choose intensive distribution?

    • High unit price
    • Customised design
    • Niche market appeal
    • High purchase frequency

  17. Which distribution method involves a retailer taking orders without storing stock, passing orders directly to manufacturers?

    • Direct retailing
    • Drop shipping
    • Consignment selling
    • Bulk buying

  18. Which strategy integrates physical and digital channels so customer purchase data synchronises seamlessly across all platforms?

    • Omnichannel distribution
    • Single-channel distribution
    • Indirect distribution
    • Exclusive distribution

  19. What term describes the physical handling, storage, and transportation of goods to consumers?

    • Outsourcing
    • Merchandising
    • Logistics
    • Procurement

  20. How does buying from a wholesaler primarily benefit a small independent retail store?

    • Lower unit price
    • Guaranteed customer sales
    • Smaller order quantities
    • Higher profit margin

All OCR Business quizzes