Lesson 7.6.1

7.6.1 The marketing mix: product Quiz: OCR Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 7.6.1, The marketing mix: product: 20 multiple choice questions for the OCR Business (H431), Unit 7: Marketing, written with Revision Ninja.

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The 20 questions

  1. What stage of the product life cycle typically experiences the highest level of cash inflow?

    • Decline
    • Maturity
    • Growth
    • Introduction

  2. What term describes a feature that distinguishes a firm's product from its direct competitors?

    • Product portfolio
    • Cost leadership
    • Brand extension
    • Unique selling proposition

  3. In the Boston Matrix, which category represents low market growth and high market share?

    • Star
    • Question mark
    • Cash cow
    • Dog

  4. Which strategy aims to prolong the maturity stage of a product life cycle?

    • Penetration pricing
    • Extension strategy
    • Product launch
    • Test marketing

  5. In the Boston Matrix, what name is given to products with low market share in low-growth markets?

    • Dogs
    • Problem children
    • Cash cows
    • Stars

  6. What process involves gathering consumer feedback on a product before its full market release?

    • Mass marketing
    • Market segmentation
    • Trade credit
    • Test marketing

  7. What is the first stage in the typical product life cycle model?

    • Growth
    • Introduction
    • Maturity
    • Development

  8. Which Boston Matrix category describes products with high market growth but low market share?

    • Dogs
    • Stars
    • Question marks
    • Cash cows

  9. A business redesigns its packaging to attract new customers. What type of strategy is this?

    • Extension strategy
    • Diversification
    • Skimming strategy
    • Cost leadership

  10. A product experiences rising sales revenue but high marketing expenditure. Which life cycle stage is this?

    • Growth
    • Maturity
    • Development
    • Decline

  11. A firm uses profits from a cash cow to fund research for a problem child. What is this called?

    • Portfolio balancing
    • Market penetration
    • Skimming
    • Product differentiation

  12. A bakery launches a gluten-free bread to stand out from local rivals. What is this bakery creating?

    • Market saturation
    • Product differentiation
    • Economies of scale
    • Price skimming

  13. A tech company updates software to add new features to a declining app. What is the main objective?

    • Reduce market share
    • Lower production costs
    • Increase skimming
    • Extend product life

  14. A firm has high market share in a rapidly growing smartphone sector. How is this product classified?

    • Cash cow
    • Dog
    • Question mark
    • Star

  15. An entrepreneur creates a prototype of a new electric bike. Which stage of product development is this?

    • Commercialisation
    • Test marketing
    • Product design
    • Market launch

  16. A soft drinks brand updates its logo and targets a younger demographic. What strategy is being used?

    • Penetration pricing
    • Rebranding
    • Retrenchment
    • Price discrimination

  17. Why might a firm decide to keep a dog product in its portfolio?

    • Boost market growth
    • Generate high profit
    • Fund research projects
    • Complete product range

  18. During which life cycle stage is net cash flow negative due to high costs and zero sales revenue?

    • Growth
    • Development
    • Introduction
    • Maturity

  19. What is a key risk of over-relying on a portfolio consisting mostly of cash cows?

    • High investment costs
    • No future growth
    • Immediate brand failure
    • Negative cash flow

  20. What primary benefit does effective packaging provide for a premium luxury goods brand?

    • Brand image enhancement
    • Mass market appeal
    • Increased shelf life
    • Lower delivery costs

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