Lesson 2.3.6

2.3.6 Product Development and Innovation Quiz: NCFE Business & Enterprise, Unit 2

20 questions · by Revision Ninja

In partnership with Revision Ninja

This free Product Development and Innovation quiz has 20 multiple choice questions for the NCFE Level 1/2 Technical Award in Business and Enterprise (NCFE Business & Enterprise), Unit 2: Marketing. It covers lesson 2.3.6, Product Development and Innovation, one of the ready-made revision sets written with Revision Ninja and organised by unit on Qwiz Rush.

Use it as a starter, a plenary or an end-of-unit check: host it live on the board and students join with a game code on their own devices — no student accounts and nothing to install — or set it for independent revision with Free Play, where each student works through the questions alone.

Every question runs on a 20-second countdown and the fastest correct answers score the most. All the questions and their choices are listed below so you can see what the quiz covers; the answers are revealed in the game. Want to change something? Make your own copy and edit it in your library.

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The 20 questions

  1. A trainer brand adds a cushioning system no rival offers. Why does this unique selling point help the business?

    • It gives buyers a reason to pick it over rivals
    • It stops other firms from copying the design
    • It lowers the cost of producing each pair
    • It lets the business cut prices below rivals

  2. A snack manufacturer adds a range of soft drinks alongside its crisps. Why do businesses diversify like this?

    • It cuts the price paid for raw materials
    • It spreads risk if one product stops selling
    • It reduces the stock the firm has to hold
    • It builds loyalty among existing customers

  3. A firm launches an improved version of its best-selling product. How is this most likely to raise its sales revenue?

    • It reduces the cost of making each unit sold
    • It cuts the amount the firm spends on advertising
    • It lets the firm cut prices and still cover costs
    • It attracts customers who were buying elsewhere

  4. New legislation bans a chemical used in a firm's face cream. How is the business most likely to have to respond?

    • Change the formula so it meets the new law
    • Apply for a government grant to cover costs
    • Patent the old formula to protect the recipe
    • Cut the advertising budget to save on costs

  5. An inventor takes out a patent on a new bike lock. What does that patent actually do for the business?

    • Stops rivals selling any kind of bike lock
    • Registers the brand name and logo so rivals cannot copy them
    • Stops rivals copying the invention for a set time
    • Shows the lock has passed UK safety checks

  6. A small firm holds a patent on its water filter. Why is that patent treated as a valuable asset?

    • It lasts as long as the business keeps trading
    • It can be spent like cash in the firm's account
    • It can be sold or licensed to rivals for a fee
    • It cuts the cost of the materials used to make it

  7. Sales of a chocolate bar have been falling for two years. How could innovation extend the product's life?

    • Launch a new flavour to win shoppers back
    • Cut the advertising budget to protect margins
    • Patent the wrapper design to block copying
    • Sell off the last of the stock, then withdraw it

  8. A garden centre opens a café alongside its plant business. Which statement best describes the benefit of diversifying?

    • Buying stock for both lines cuts the price paid
    • A poor season for plants is offset by café sales
    • Staff costs fall because fewer workers are needed
    • It takes a bigger share of the plant market

  9. Which of these is the best example of innovation by a kitchen appliance manufacturer?

    • Running a bigger advertising campaign for it
    • Designing a kettle that boils on half the energy
    • Copying a rival's kettle design and undercutting them on price
    • Selling its existing kettle in more UK shops

  10. A phone maker stops updating its handsets while rivals keep improving theirs. What is the most likely result?

    • Its market share grows as its costs are lower
    • Its brand grows stronger among loyal buyers
    • Rivals cut prices to match its older handsets
    • Its customers move to the rivals' newer phones

  11. A drinks firm takes a recipe out of its test kitchen and gets it onto shop shelves. What is this called?

    • Product development
    • Market segmentation
    • Invention
    • Diversification

  12. Sales of a chocolate bar are falling. The firm launches it in two new flavours. What is this an example of?

    • Segmenting the market by customer income
    • Innovating to extend the product's life cycle
    • Diversifying into an unrelated new market
    • Patenting the recipe to stop rivals copying it

  13. Out of every £10 UK shoppers spend on trainers, £2 goes to one sports brand. What does that show?

    • Its market growth rate for the year
    • Its profit margin on the trainers sold
    • Its sales revenue from the trainers sold
    • Its market share of the trainers sold

  14. A supermarket sells own-brand cereal at 89p when similar branded boxes cost £2.50. Which competitive advantage is that?

    • Place advantage, from branches in most UK towns
    • Product advantage, from a recipe rivals cannot copy
    • Price advantage, from better value for money
    • Promotion advantage, from a better brand image

  15. In the marketing mix, what gives a business a 'place' advantage over its competitors?

    • Its goods are seen as cooler and more desirable
    • Customers can get hold of its goods more easily
    • Its goods have features rivals cannot match
    • Its goods offer better value for the money

  16. Which of these gives a firm a product advantage over its competitors?

    • A bagless vacuum no rival model can copy
    • The lowest price on the high street
    • Free next-day delivery to any UK address
    • A famous influencer promoting the brand

  17. A trainers firm signs a famous footballer to front its adverts. What edge is it trying to build?

    • A lower cost per pair than its rivals
    • A wider network of shops than its rivals
    • A longer-lasting sole than its rivals
    • A stronger brand image than its rivals

  18. The Virgin Group runs mobile networks, trains and space flights. Why does spreading across markets help it?

    • It boosts its share of its main market
    • A downturn in one market hurts it less
    • It builds a stronger brand in each market
    • It cuts costs through economies of scale

  19. From 2030 the UK will ban sales of new petrol and diesel cars. Why does that force carmakers to innovate?

    • Drivers will pay a new tax on petrol and diesel
    • Their current models will be illegal to sell
    • The government will fund their research
    • Electric cars are cheaper to manufacture

  20. A phone maker is granted a patent on its new folding hinge. What does that patent do for the firm?

    • It protects the firm's brand name and logo
    • It stops rivals copying the invention
    • It gives the firm a tax break on research
    • It proves the product meets safety laws