Lesson 2.3.2

2.3.2 Place Quiz: NCFE Business & Enterprise, Unit 2

20 questions · by Revision Ninja

In partnership with Revision Ninja

This free Place quiz has 20 multiple choice questions for the NCFE Level 1/2 Technical Award in Business and Enterprise (NCFE Business & Enterprise), Unit 2: Marketing. It covers lesson 2.3.2, Place, one of the ready-made revision sets written with Revision Ninja and organised by unit on Qwiz Rush.

Use it as a starter, a plenary or an end-of-unit check: host it live on the board and students join with a game code on their own devices — no student accounts and nothing to install — or set it for independent revision with Free Play, where each student works through the questions alone.

Every question runs on a 20-second countdown and the fastest correct answers score the most. All the questions and their choices are listed below so you can see what the quiz covers; the answers are revealed in the game. Want to change something? Make your own copy and edit it in your library.

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All NCFE Business & Enterprise quizzes

The 20 questions

  1. In the marketing mix, what does the 'Place' element decide?

    • How much the product costs
    • How the product is advertised
    • What features the product has
    • How the product reaches buyers

  2. A trainer manufacturer starts selling straight to shoppers on its own website. What is the main benefit?

    • Its goods reach every high street
    • Wholesalers buy in bulk from it
    • Shops handle its stock and displays
    • It keeps the whole price paid

  3. A manufacturer sells its crisps to a supermarket, which then sells them on to shoppers. Which channel is this?

    • Through a retailer
    • Direct to consumer
    • Through a wholesaler
    • Through an export agent

  4. A manufacturer sells through supermarkets rather than its own website. What is a drawback of doing this?

    • It earns less on each unit sold
    • It must deliver orders itself
    • It has to store all its own stock
    • It must build its own website

  5. A wholesaler buys crisps in bulk from the manufacturer. Who does it mainly sell those goods on to?

    • Other manufacturers
    • Home consumers
    • Their own suppliers
    • Small retailers

  6. A furniture maker is choosing where to site its new factory. Which place factor matters most to it?

    • Fast broadband so customers can order online
    • Heavy footfall on the high street
    • Good transport links for deliveries
    • Space for a customer car park

  7. Which type of business most needs premises close to where its customers live?

    • A hairdressing salon
    • A furniture storage depot
    • A steel and metals plant
    • An online book retailer

  8. What is one customer-service advantage of selling through a website rather than a shop?

    • Many buyers can be served at once
    • Staff can demonstrate the product
    • Payment can be made in cash
    • Customers can try goods on first

  9. Which of these businesses is best suited to trading through e-commerce?

    • A gym running fitness classes
    • A firm selling downloadable games
    • A dentist offering check-ups
    • A barber's shop offering haircuts

  10. Which of these is a drawback of e-commerce for both the seller and the shopper?

    • Opening hours are fixed
    • More goods are sent back
    • Choice is limited by shelf space
    • Shoppers must queue to pay

  11. In a direct channel of distribution, how do goods reach the buyer?

    • An agent sells on the producer's behalf for commission.
    • The producer sells straight to the shopper, no middleman.
    • A wholesaler buys in bulk, then sells on to local shops.
    • A retailer buys stock from the producer and sells it on.

  12. Why might a manufacturer choose to sell direct to the public rather than through shops?

    • It shifts the cost of storing stock onto a wholesaler.
    • It keeps the profit a middleman would otherwise take.
    • It saves the firm the cost of packing and posting orders.
    • It lets shops promote the brand for it in their windows.

  13. What is a drawback for a manufacturer that sells its goods through retailers?

    • The maker can no longer reach shoppers beyond its town.
    • The maker has to post each order out to the customer.
    • The shop puts rival brands on the shelf right beside it.
    • The maker must pay the rent on its own high-street premises.

  14. What is one benefit to a manufacturer of supplying stock through a wholesaler?

    • It earns the full retail price on each item sold.
    • It can fix the price that the shopper finally pays.
    • It gets feedback straight from the people using it.
    • It sells in bulk, so it handles fewer, larger orders.

  15. What is a disadvantage for a manufacturer of supplying goods to a wholesaler?

    • The maker must deliver small orders to hundreds of shops.
    • The wholesaler charges the maker to advertise its brand.
    • The wholesaler makes the maker store far more stock itself.
    • The wholesaler pays less per unit because it buys in bulk.

  16. Which of these is a real advantage of selling online rather than from a shop?

    • Personalised emails make it easier to bond with each buyer.
    • Card payments are safer online, as no one handles the card.
    • Buyers can pick up and handle the goods before they pay.
    • Lower rent and staffing costs than a town-centre unit.

  17. Why might a new business start out online instead of renting a shop unit?

    • Delivering to buyers costs less than serving them in store.
    • It can take orders at any hour without paying shop rent.
    • Online orders are far less likely to be sent back.
    • Online firms pay no VAT and no tax on the profit they make.

  18. Which of these is a real drawback of trading online rather than in a shop?

    • Trading is limited to normal shop opening hours.
    • Customers send more of what they buy back, adding cost.
    • The firm has to pay business rates on a large shop floor.
    • Reaching buyers outside the local area gets harder.

  19. Which business is least likely to gain much from selling through a website?

    • A quarry digging out stone for local building firms.
    • A tutor running revision lessons over video calls.
    • A designer selling downloadable artwork to buyers.
    • A bookshop that posts orders out the following day.

  20. During lockdown, which type of business found it hardest to move its work online?

    • A cinema switching to streaming its films to subscribers.
    • A hairdresser, whose service is carried out in person.
    • A gym instructor running live classes over a video link.
    • A school teaching its usual lessons over video calls.