Lesson 2.3.7

2.3.7 Boston Matrix Quiz: NCFE Business & Enterprise, Unit 2

20 questions · by Revision Ninja

In partnership with Revision Ninja

This free Boston Matrix quiz has 20 multiple choice questions for the NCFE Level 1/2 Technical Award in Business and Enterprise (NCFE Business & Enterprise), Unit 2: Marketing. It covers lesson 2.3.7, Boston Matrix, one of the ready-made revision sets written with Revision Ninja and organised by unit on Qwiz Rush.

Use it as a starter, a plenary or an end-of-unit check: host it live on the board and students join with a game code on their own devices — no student accounts and nothing to install — or set it for independent revision with Free Play, where each student works through the questions alone.

Every question runs on a 20-second countdown and the fastest correct answers score the most. All the questions and their choices are listed below so you can see what the quiz covers; the answers are revealed in the game. Want to change something? Make your own copy and edit it in your library.

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The 20 questions

  1. The Boston Matrix plots a firm's products against which two measures?

    • Cost per unit and customer loyalty
    • Revenue and profit margin
    • Market share and market growth
    • Product price and product quality

  2. A trainer brand accounts for 15% of all trainer sales in the UK. What does the 15% show?

    • Its share of the total market
    • The rate the market is growing
    • Its profit margin on each pair
    • The growth in its yearly sales

  3. Sales of electric scooters across the whole UK rose 30% last year. Which Boston Matrix measure does that describe?

    • High market growth
    • A wide product range
    • High market share
    • A large profit margin

  4. A product has a high share of a market that is barely growing. Which quadrant is it in?

    • Stars
    • Cash cows
    • Question marks
    • Dogs

  5. A cash cow brings in more money than it needs. What do firms usually do with the surplus?

    • Pay off long-term loans to cut interest costs
    • Spend it on relaunching dog products
    • Pay it straight out to shareholders
    • Invest it in stars and question marks

  6. A new product succeeds and its market later matures. What is the usual path through the Boston Matrix?

    • Question mark, star, cash cow, dog
    • Star, question mark, cash cow, dog
    • Cash cow, star, question mark, dog
    • Dog, question mark, star, cash cow

  7. Why is a firm that sells only cash cows in a weak position?

    • Nothing is growing to replace them
    • Cash cows have a low market share
    • Cash cows make a loss each year
    • Cash cows need heavy investment

  8. A product holds a low share of a market that is shrinking. What does the Boston Matrix suggest?

    • Cut its price to win back share
    • Back it with a big ad campaign
    • Withdraw it or sell it off
    • Invest more to lift its share

  9. A new drink holds just 2% of a fast-growing market. What choice does the Boston Matrix pose?

    • Milk it for cash without investing
    • Wait for the market to mature
    • Invest to build share, or drop it
    • Raise the price to boost margins

  10. Star products bring in a lot of money but rarely leave much spare cash. Why?

    • They are sold at a loss to gain share
    • Much of it is spent defending the lead
    • Their market is shrinking each year
    • They hold a small share of sales

  11. The Boston Matrix is a tool used to analyse which part of a business?

    • The mix of products it sells
    • The productivity of its staff
    • The cash it holds in the bank
    • The prices charged by rivals

  12. Which category in the Boston Matrix represents high market share and high market growth?

    • Stars
    • Dogs
    • Question Marks
    • Cash Cows

  13. What characteristic defines 'Cash Cows' in the Boston Matrix?

    • High market growth but low market share
    • Low market growth and low market share
    • Low market growth but high market share
    • High market growth and high market share

  14. A new drink is a Question Mark on the Boston Matrix. Which action is most likely to move it into the Stars box?

    • Milk it to fund newer products
    • Cut the price to clear old stock
    • Invest heavily to build market share
    • Withdraw it from sale straight away

  15. Which of these is a benefit of using the Boston Matrix?

    • It works out the break-even output level
    • It shows if a product range is balanced
    • It predicts next year's sales revenue
    • It sets each product's price from its costs

  16. Which category in the Boston Matrix typically requires less investment to maintain?

    • Dogs
    • Stars
    • Cash Cows
    • Question Marks

  17. The Boston Matrix compares products using which two measures?

    • Market share and market growth
    • Total sales and profit margin
    • Market share and unit price
    • Product age and sales volume

  18. What does the 'Dogs' category in the Boston Matrix represent?

    • High market growth and high market share
    • High market growth but low market share
    • Low market growth and low market share
    • Low market growth but high market share

  19. Buzz Bakery's whole range is Cash Cows and Dogs, with no Stars or Question Marks. What is the main risk?

    • Its prices will be higher than rivals'
    • It will run short of cash to pay staff
    • Its Cash Cows will need heavy investment
    • Sales will fall as its markets shrink

  20. One of Zesta's drinks is a Dog on the Boston Matrix. Which action is the business most likely to take?

    • Invest heavily to build its share
    • Use its profits to fund the Stars
    • Raise its price to boost the margin
    • Withdraw it from the product range