Lesson 2.2.1-2

2.2.1-2 Primary & Secondary Research Quiz: NCFE Business & Enterprise, Unit 2

20 questions · by Revision Ninja

In partnership with Revision Ninja

This free Primary & Secondary Research quiz has 20 multiple choice questions for the NCFE Level 1/2 Technical Award in Business and Enterprise (NCFE Business & Enterprise), Unit 2: Marketing. It covers lesson 2.2.1-2, Primary & Secondary Research, one of the ready-made revision sets written with Revision Ninja and organised by unit on Qwiz Rush.

Use it as a starter, a plenary or an end-of-unit check: host it live on the board and students join with a game code on their own devices — no student accounts and nothing to install — or set it for independent revision with Free Play, where each student works through the questions alone.

Every question runs on a 20-second countdown and the fastest correct answers score the most. All the questions and their choices are listed below so you can see what the quiz covers; the answers are revealed in the game. Want to change something? Make your own copy and edit it in your library.

Host this setFree Play

All NCFE Business & Enterprise quizzes

The 20 questions

  1. Which of the following is the best definition of market research?

    • Promoting a product to attract new customers
    • Producing goods to meet customer demand
    • Gathering data on customers and competitors
    • Setting a price that covers costs and profit

  2. Which of these tasks is an example of primary research?

    • Reading a government report on spending
    • Looking up sales trends in a trade magazine
    • Checking a rival firm's published accounts
    • Running a customer survey inside the shop

  3. A firm uses data that someone else has already collected. What is this called?

    • Qualitative research
    • Primary research
    • Quantitative research
    • Secondary research

  4. What is the main benefit of using a questionnaire to collect data?

    • It explores opinions in depth with a small group
    • It can reach many people quickly and cheaply
    • It reports on trends already published elsewhere
    • It shows how shoppers behave without asking them

  5. What is the main advantage of using observation as a research method?

    • It gathers views from a large sample very fast
    • It shows what customers really do, not what they say
    • It provides ready-made data at little or no cost
    • It reveals why customers feel loyal to a brand

  6. Why would a business run a focus group?

    • To collect numerical data from a large sample
    • To compare the prices charged by rival firms
    • To explore customer opinions and attitudes in depth
    • To watch how customers behave inside a busy store

  7. What is a drawback of using face-to-face interviews for research?

    • They give shallow answers with little detail
    • They rely on data that is already out of date
    • They cannot be used to ask follow-up questions
    • They take a lot of time to run and write up

  8. Why might a firm choose primary research over secondary research?

    • The data has already been checked by experts
    • The data covers whole markets the firm cannot reach
    • The data is cheaper and quicker to obtain
    • The data is up to date and fits its exact needs

  9. Which of these is a disadvantage of carrying out primary research?

    • It costs more and takes longer to complete
    • It is freely available to rival firms as well
    • It cannot be tailored to the firm's own aims
    • It is often out of date by the time it is used

  10. What is a drawback of relying on secondary research?

    • The data is too limited to show market-wide trends
    • The data may be out of date or not relevant
    • The data takes months to gather first-hand
    • The data must be collected by trained staff

  11. Which of these best describes market research?

    • Gathering information about customers and rivals
    • Checking that finished goods meet quality standards
    • Advertising a product to persuade new customers to buy
    • Deciding the price a product sells at and any discounts

  12. What makes a piece of research 'primary' rather than 'secondary'?

    • It is the first study a business has carried out
    • The business gathers the data itself, for its own use
    • The data comes from a trusted, published source
    • It uses numbers rather than opinions and comments

  13. Which of these is a source of secondary data for a business?

    • A focus group run with eight regular customers
    • Watching how shoppers behave in the shop itself
    • A questionnaire the business posts to shoppers
    • Sales figures published in a trade magazine

  14. A business wants views from 500 customers quickly and cheaply. Which method fits best?

    • Observing a handful of customers in one store
    • In-depth interviews with a dozen loyal buyers
    • A focus group whose small panel represents all customers
    • An online questionnaire sent to its mailing list

  15. Why might a shop use observation rather than a questionnaire?

    • It uncovers the motives and reasons behind each purchase
    • It lets staff probe with follow-up questions as shoppers browse
    • It produces a large sample of numerical answers
    • It shows what shoppers really do, not what they say

  16. What is the main benefit of running a focus group?

    • It gives quantitative results that are easy to chart and compare
    • It supplies cheap data gathered by other bodies
    • It draws out detailed opinions and honest reactions
    • It tracks how shoppers really behave without being asked

  17. Why might a firm pay for its own survey instead of using published data?

    • The findings are current and fit its exact question
    • The findings cost less than buying a market report
    • The findings can be collected in a single afternoon
    • The findings cover the whole industry, not one firm

  18. What is the main drawback of relying on secondary data?

    • It may be out of date or aimed at a different purpose
    • It reaches too few people to be representative
    • It takes weeks to design, run and analyse properly
    • It costs far more than sending out a questionnaire

  19. How can official government statistics help a new gym owner?

    • They list the equipment brands members like the most
    • They show the age and income profile of the local area
    • They reveal the joining fees and monthly prices rival gyms charge
    • They record why members cancel their gym membership

  20. A new bakery studies its rivals' menus and online reviews. Why is this useful?

    • It confirms how many customers will visit on day one
    • It reveals the profit margin each rival earns on a loaf
    • It points to gaps in the market the bakery could fill
    • It lets the bakery repeat what rivals already do well