Lesson 2.3.4

2.3.4 Product Quiz: NCFE Business & Enterprise, Unit 2

20 questions · by Revision Ninja

In partnership with Revision Ninja

This free Product quiz has 20 multiple choice questions for the NCFE Level 1/2 Technical Award in Business and Enterprise (NCFE Business & Enterprise), Unit 2: Marketing. It covers lesson 2.3.4, Product, one of the ready-made revision sets written with Revision Ninja and organised by unit on Qwiz Rush.

Use it as a starter, a plenary or an end-of-unit check: host it live on the board and students join with a game code on their own devices — no student accounts and nothing to install — or set it for independent revision with Free Play, where each student works through the questions alone.

Every question runs on a 20-second countdown and the fastest correct answers score the most. All the questions and their choices are listed below so you can see what the quiz covers; the answers are revealed in the game. Want to change something? Make your own copy and edit it in your library.

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The 20 questions

  1. A hairdresser sells shampoo and also cuts hair. Which statement about the two parts of the offer is right?

    • The shampoo is tangible; the haircut is not
    • The haircut is tangible; the shampoo is not
    • Both are intangible because both are services
    • Both are tangible because both are paid for

  2. Why do many hotels and hair salons display customer reviews on their website?

    • Reviews raise the price a firm can charge
    • Reviews are cheaper than advertising
    • Buyers cannot try a service in advance
    • Services are cheaper to supply than goods

  3. Four cafes sit on the same high street. Which feature would work as a USP for one of them?

    • It sells coffee, tea and cold drinks
    • It charges the same prices as its rivals
    • It roasts its own beans on the premises
    • It has a website and an Instagram page

  4. A shoe firm sells the only boot on the market made from recycled plastic. How is this USP most likely to help it?

    • Its suppliers have to accept lower prices
    • Its unit costs fall as it makes boots in bulk
    • It can reduce its promotion budget
    • It can charge a premium for the product

  5. A sportswear firm designs its kit around what 16-24 year olds told it they want. Which benefit is most likely?

    • Lower costs, as less fabric is wasted
    • Faster delivery, as the kit is simpler
    • Cheaper supplies, as orders get larger
    • Stronger sales, as the kit suits buyers

  6. A drinks firm designs a cola aimed squarely at teenage gamers. What is the main risk of aiming so narrowly?

    • The cola will cost more to produce
    • Rivals will find it easy to copy
    • Buyers outside the group may ignore it
    • The firm must drop the rest of its range

  7. A clothing firm's adverts call it 'premium', but shoppers think it is cheap. Whose view is the brand image?

    • The ad agency's, as it wrote the advert
    • The firm's, as it designs its own image
    • The rivals', as they set the standard
    • The customers', as image is a perception

  8. A supermarket is famous on the high street for being the cheapest. Why might that reputation limit it?

    • It may have to spend far more on advertising
    • Its suppliers may withdraw their bulk discounts
    • Shoppers may reject its new luxury range
    • Shoppers may confuse it with own-label goods

  9. A £4 school pen writes cleanly for a year. A £400 fountain pen leaks. Which one has the better quality?

    • The school pen, as it does its job well
    • The fountain pen, as a high price means quality
    • The school pen, as it costs far less to buy
    • The fountain pen, as it looks better made

  10. A kettle maker cuts its fault rate from 8% to 1%. Which benefit is most likely to follow?

    • Fewer returns and warranty repairs
    • Faster delivery to its retailers
    • Lower spending on staff training
    • Cheaper parts from its supplier

  11. Which statement best describes the difference between tangible and intangible products?

    • Tangible products are sold to shoppers; intangible ones go to firms.
    • Tangible products are patented; intangible products are trademarked.
    • Tangible products are durable; intangible products are used up quickly.
    • Tangible products are physical goods; intangible products are services.

  12. Zara's Bakery is the only bakery in town that sells gluten-free doughnuts. How does this unique selling point help it compete?

    • It gives the bakery a legal patent over its doughnut recipe.
    • It cuts ingredient costs by letting the bakery buy flour in bulk.
    • It spreads risk by widening the range of products the bakery sells.
    • It gives customers a clear reason to buy there rather than a rival.

  13. What does a business mean when it talks about its 'target market'?

    • The share of the market the business hopes to win.
    • All the firms selling similar products in the same market.
    • The particular group of customers a product is aimed at.
    • The level of sales the business plans to reach this year.

  14. A firm's only unique selling point is that its shampoo is made for people with green-dyed hair. What is the main drawback?

    • The firm becomes too dependent on a single supplier.
    • The marketing budget is spread across too many products.
    • Too few customers want the shampoo for sales to be high.
    • The shampoo has to be priced below what rivals charge.

  15. Shoppers pay £120 for branded trainers and £30 for unbranded trainers of similar quality. What does this show?

    • A strong brand image lets a firm charge a higher price.
    • A strong brand image proves the trainers are better made.
    • A strong brand image cuts the cost of making the trainers.
    • A strong brand image widens the target market to all ages.

  16. What does it mean to say that a business has differentiated its product?

    • It has added more products to the range it already sells.
    • It has sold the same product at different prices.
    • It has made the product stand out from those of its rivals.
    • It has split its customers into segments by age, income and lifestyle.

  17. A garden furniture maker improves the quality of its chairs. What is the most likely benefit?

    • The chairs appeal to a wider range of income groups, reaching the mass market.
    • The chairs can be sold for less than rivals charge.
    • Fewer chairs are returned and more buyers recommend it.
    • The cost of the materials in each chair goes down.

  18. A drinks firm is known for one fizzy drink and sells nothing else. What is the main risk of this?

    • Its marketing budget is spread thinly across the range.
    • If demand for that drink falls, the whole firm suffers.
    • It has to hold too many different drink lines in stock.
    • The firm struggles to get trade credit from its suppliers.

  19. A furniture maker uses the finest materials and checks every item by hand. What is the main drawback of this?

    • Costs rise, so the firm has to charge a higher price.
    • The firm finds it harder to build a strong brand image.
    • The furniture is harder to tell apart from that of rivals.
    • The firm loses the loyalty of its regular customers.

  20. Research shows parents want school shoes that last a full year. Which response best meets that need?

    • Sell the shoes through more high street shops and websites.
    • Use tougher materials so the shoes wear out more slowly.
    • Advertise the shoes more widely in local papers and on radio.
    • Lower the price of the shoes so more parents can afford them.