Lesson 2.3.3.b

2.3.3.b Promotion: Influential Factors and Promotional Objectives Quiz: NCFE Business & Enterprise, Unit 2

20 questions · by Revision Ninja

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This free Promotion: Influential Factors and Promotional Objectives quiz has 20 multiple choice questions for the NCFE Level 1/2 Technical Award in Business and Enterprise (NCFE Business & Enterprise), Unit 2: Marketing. It covers lesson 2.3.3.b, Promotion: Influential Factors and Promotional Objectives, one of the ready-made revision sets written with Revision Ninja and organised by unit on Qwiz Rush.

Use it as a starter, a plenary or an end-of-unit check: host it live on the board and students join with a game code on their own devices — no student accounts and nothing to install — or set it for independent revision with Free Play, where each student works through the questions alone.

Every question runs on a 20-second countdown and the fastest correct answers score the most. All the questions and their choices are listed below so you can see what the quiz covers; the answers are revealed in the game. Want to change something? Make your own copy and edit it in your library.

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The 20 questions

  1. A business picks a promotional method to suit its customers' age, income and location. Which factor is it responding to?

    • Finance available
    • Type of product
    • Target market
    • Level of competition

  2. A business supplies industrial machinery to a small number of UK factories. Which promotional method suits this market best?

    • Billboard adverts
    • Personal selling
    • TV advertising
    • Money-off coupons

  3. A new start-up posts on social media for free instead of buying a national newspaper advert. Which factor is limiting its choice?

    • Target market
    • Finance available
    • Nature of the market
    • Type of product

  4. Supermarkets have low profit margins and compete hard for shoppers. Which marketing method do they rely on most to win customers from rivals?

    • Direct marketing
    • Print media
    • Sales promotions
    • Broadcast media

  5. A firm sells made-to-measure blinds. Customers want to compare sizes, fabrics and prices before ordering. Which method suits it best?

    • A billboard poster
    • A radio jingle
    • A pop-up banner ad
    • A printed catalogue

  6. A garden centre runs a 'buy one get one free' offer on plants for one month. Which promotional objective is it most likely aiming at?

    • Customer loyalty
    • Increased sales
    • Increased market share
    • Brand recognition

  7. A coffee chain wins customers from rivals and now serves 25% of the town's coffee drinkers, up from 20%. Which objective has it achieved?

    • Increased market share
    • Increased brand loyalty
    • Increased profit margin
    • Increased brand awareness

  8. A cafe's regular customers tell their friends about it and post good reviews online, at no cost to the owner. What is this form of promotion called?

    • Sponsorship
    • Word-of-mouth
    • Direct marketing
    • Public relations

  9. A gym wants to reach local 18-25 year olds cheaply and answer their questions the same day. Which promotional method fits best?

    • Local newspaper ads
    • Radio ads
    • Social media
    • Leaflets

  10. What is the term for how easily customers can identify a business from its logo, colours or packaging alone?

    • Brand loyalty
    • Brand recognition
    • Product placement
    • Market segment

  11. A phone maker is launching a handset aimed at 18-24 year olds. Which promotional method is most likely to reach them?

    • Full-page adverts in weekend newspaper supplements.
    • Leaflets posted through doors across the county.
    • Sponsored posts from influencers on social media.
    • Adverts during daytime commercial radio shows.

  12. An artisan bakery selling low-sugar loaves has a small budget. Which promotion best reaches health-conscious shoppers?

    • Leaflets posted to homes across the whole town.
    • A prime-time advert on commercial radio.
    • A money-off coupon printed in a national newspaper advert.
    • Free tasting stalls at weekly farmers' markets.

  13. A console maker wants shoppers to see how its new machine works before it goes on sale. Which promotion suits that aim?

    • Money-off vouchers printed in local newspapers.
    • A large billboard at the entrance to a retail park.
    • Text messages sent to its customer database.
    • Interactive demo videos posted on its website.

  14. A new pet grooming salon has very little to spend. Which method reaches nearby customers most cheaply?

    • A short advert screened at the town's cinema.
    • Sponsoring a large pet show held in another city.
    • Free posts in community groups on social media.
    • A month of advertising in a national pet magazine.

  15. A coffee shop wants people who have already visited to come back more often. Which promotion best supports that aim?

    • A loyalty card offering a free tenth drink.
    • A stand giving out samples at the food festival.
    • A launch advert in the town's free newspaper.
    • A leaflet drop to homes across the postcode area.

  16. A supermarket needs to clear a slow-selling cereal from its shelves quickly. Which sales promotion fits best?

    • A prize draw entered by saving ten pack barcodes.
    • A sponsorship deal putting its logo on club shirts.
    • A buy-one-get-one-free offer on the shelf edge.
    • A money-off coupon for the customer's next visit.

  17. A new energy drink enters a crowded market. What should its adverts stress in order to stand out?

    • The same slogans used by the leading brands.
    • The firm's long history in making soft drinks.
    • The lower sugar content that rivals do not offer.
    • The number of shops that now stock the drink.

  18. A biscuit maker has recalled a batch after a packaging fault. What should its next campaign focus on?

    • The new safety checks now used in its factories.
    • A claim that rival firms have had faults as well.
    • A light-hearted advert that ignores the recall.
    • A half-price offer across the rest of its range.

  19. A garden centre holds the names and addresses of past customers. Which promotional method uses that list best?

    • Post a personalised spring catalogue to that list.
    • Put a poster where customers enter the car park.
    • Take a stand at the county's summer garden show.
    • Book a radio advert on the county's local station.

  20. Which of these is part of the promotion element of the marketing mix, rather than product, price or place?

    • Cutting the price of last season's stock by half.
    • Adding a decaf option to the range of coffees.
    • Opening a second branch in the shopping centre.
    • Sponsoring the shirts of the local football club.