Lesson 2.3.3.a

2.3.3.a Promotion: Methods Quiz: NCFE Business & Enterprise, Unit 2

20 questions · by Revision Ninja

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This free Promotion: Methods quiz has 20 multiple choice questions for the NCFE Level 1/2 Technical Award in Business and Enterprise (NCFE Business & Enterprise), Unit 2: Marketing. It covers lesson 2.3.3.a, Promotion: Methods, one of the ready-made revision sets written with Revision Ninja and organised by unit on Qwiz Rush.

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Every question runs on a 20-second countdown and the fastest correct answers score the most. All the questions and their choices are listed below so you can see what the quiz covers; the answers are revealed in the game. Want to change something? Make your own copy and edit it in your library.

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The 20 questions

  1. Which of these is NOT one of the three main methods of promotion?

    • Sales promotion
    • Direct marketing
    • Advertising
    • Market research

  2. A bakery advertises in a local newspaper. Which group is this most likely to reach?

    • Commuters, who listen to breakfast radio
    • Students, who watch video adverts online
    • Teenagers, who mostly scroll social media
    • Older customers, who still read print

  3. Which is an advantage of advertising on social media rather than in a local paper?

    • Adverts can carry long, detailed copy
    • Adverts reach an older, local readership
    • Adverts can be targeted at chosen users
    • Adverts can use jingles and sound effects

  4. Why do TV and radio adverts often use jingles, repetition and sound effects?

    • It lets customers reply to the advert at once
    • It makes the message easy to remember
    • It makes airtime cheaper to buy
    • It gives customers detailed product facts

  5. An online shop cuts its prices by 40% for two hours only. Which sales promotion is this?

    • A flash sale
    • A loyalty scheme
    • A money-off voucher
    • A free gift offer

  6. A shampoo brand adds a free comb to its 500ml bottle but not to its 200ml bottle. Why?

    • To clear stock that is not selling well
    • To collect data on who buys the product
    • To push shoppers towards the bigger size
    • To reward shoppers who buy each month

  7. Which of these is a drawback, not an advantage, of running a sales promotion?

    • It can boost sales in a quiet period
    • It can eat into the profit margin
    • It helps shift old, unsold stock
    • It tempts customers to try a new product

  8. Which of these best describes direct marketing?

    • Getting free coverage in the news
    • Cutting prices for a short period
    • Paying for a slot in a TV ad break
    • Contacting named customers one to one

  9. Why is direct marketing useful for a small firm with a tight budget?

    • It aims spending at the likeliest buyers
    • It builds a brand image through TV ads
    • It gives customers a free trial product
    • It reaches the widest possible audience

  10. Why do many direct marketing emails and leaflets get a very low response rate?

    • Customers see them as junk and ignore them
    • They cost far more than a TV advert
    • The email list cannot be matched to a target market
    • They take months to reach the customer

  11. What are the three main methods a business may use to promote itself?

    • Branding, packaging, and direct marketing.
    • Market research, product placement, and advertising.
    • Public relations, personal selling, and sponsorship.
    • Advertising, sales promotion, and direct marketing.

  12. What is an advantage of advertising in print media, such as newspapers?

    • It reaches a huge audience in a single TV broadcast.
    • The advert can be updated after it is published.
    • It can be referred back to by potential customers.
    • Readers can click straight through to the website.

  13. What is a disadvantage of digital media advertising?

    • Airtime during popular TV shows is very costly.
    • Negative comments can be posted for anyone to see.
    • Most viewers reached are not in the target market.
    • A printed advert cannot be changed once published.

  14. What is an advantage of advertising on television or radio?

    • Each message can be aimed at one named customer by email.
    • Sound and moving images can grab attention fast.
    • Shoppers can be given a money-off code at the till.
    • The advert can be cut out and kept by the reader.

  15. Which of these best describes a sales promotion?

    • A long-running deal that has no closing date.
    • A paid advert placed in a newspaper or on TV.
    • An email sent straight to a named customer.
    • A short-term offer used to lift demand quickly.

  16. What is a drawback of using discount vouchers to promote a product?

    • Shoppers must hand over personal data to sign up.
    • Airtime on national television is very costly.
    • Less profit is made on each item that is sold.
    • Printed leaflets cost a lot to design and post.

  17. What is an advantage of using direct marketing?

    • One advert can reach millions of TV viewers at once.
    • The advert can be re-read in a paper or magazine.
    • Messages can be tailored to each customer's needs.
    • A money-off deal can shift old stock quickly.

  18. What is a drawback of using direct marketing?

    • Customers may treat the message as junk mail.
    • The wording cannot be changed once it is printed.
    • A money-off voucher lowers the profit on each sale.
    • A slot in a TV advert break costs a lot to buy.

  19. How does direct marketing usually reach people?

    • Posters placed on billboards beside a busy road.
    • Emails or texts sent straight to named customers.
    • Adverts shown to anyone watching a TV channel.
    • Free samples handed to shoppers inside a store.

  20. Which benefit is shared by sales promotions and direct marketing?

    • They reach a mass audience through a single advert.
    • They build the long-term image of the brand.
    • They can boost short-term demand and awareness.
    • They give the firm free coverage in the news.