Lesson 2.2.3-5

2.2.3-5 Data, Market and Orientation Types Quiz: NCFE Business & Enterprise, Unit 2

20 questions · by Revision Ninja

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This free Data, Market and Orientation Types quiz has 20 multiple choice questions for the NCFE Level 1/2 Technical Award in Business and Enterprise (NCFE Business & Enterprise), Unit 2: Marketing. It covers lesson 2.2.3-5, Data, Market and Orientation Types, one of the ready-made revision sets written with Revision Ninja and organised by unit on Qwiz Rush.

Use it as a starter, a plenary or an end-of-unit check: host it live on the board and students join with a game code on their own devices — no student accounts and nothing to install — or set it for independent revision with Free Play, where each student works through the questions alone.

Every question runs on a 20-second countdown and the fastest correct answers score the most. All the questions and their choices are listed below so you can see what the quiz covers; the answers are revealed in the game. Want to change something? Make your own copy and edit it in your library.

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The 20 questions

  1. A researcher describes her findings as quantitative. What does that tell you about them?

    • Data taken from published market reports
    • Data describing opinions, attitudes and motives
    • Data gathered first-hand from shoppers
    • Data that can be counted or measured

  2. Roshan runs a focus group asking shoppers how they feel about his new packaging. What is he collecting?

    • Statistical data
    • Secondary data
    • Quantitative data
    • Qualitative data

  3. In market research, what is meant by taking a sample?

    • The list of questions printed on a survey form
    • A free trial product given away as a sales promotion
    • A small group chosen to represent the whole
    • The complete list of customers in the market

  4. Which market research method produces mainly quantitative results?

    • Reading customer reviews on a website
    • A focus group discussion with shoppers
    • A tick-box questionnaire posted online
    • A one-to-one interview with a buyer

  5. What is the main advantage of collecting qualitative data?

    • It shows exactly how many people will buy
    • It is easy to turn into charts and graphs
    • It is quick to collect from large numbers
    • It explains why customers behave as they do

  6. Which of these best describes a niche market?

    • A market for expensive luxury goods
    • A small segment with specialised needs
    • A market with many competing suppliers
    • A large market selling to most consumers

  7. A bakery launches a gluten-free loaf aimed at shoppers with coeliac disease. Which market is it entering?

    • A mass market
    • A growing market
    • A global market
    • A niche market

  8. Which of these is typical of a business selling into a mass market?

    • Very little competition from rivals
    • Low sales volume and high profit per unit
    • Products made to order for each buyer
    • High sales volume and low profit per unit

  9. What does it mean to say that a business is market-oriented?

    • It builds products from its own technical ideas
    • It designs products around what customers want
    • It copies the products its rivals have just launched
    • It sells whatever it can produce most cheaply

  10. Dyson develops a new motor technology first, then looks for buyers who will pay for it. Which approach is this?

    • Sales orientation
    • Market orientation
    • Production orientation
    • Product orientation

  11. What is the main purpose of the marketing mix?

    • Working out the profit each product makes
    • Finding out what customers think of a brand
    • Deciding which adverts to run and where to show them
    • Combining the 4Ps to influence buying choices

  12. In market research, what does quantitative data give a business?

    • The reasons and feelings behind a customer's choice
    • Figures taken from reports written by others
    • Results it can count and compare, such as sales
    • Views collected in a small group discussion

  13. Why would a business collect qualitative data?

    • To count how many units each shop sells weekly
    • To check the quality of goods before sale
    • To learn why customers behave as they do
    • To compare rival prices before setting its own

  14. When carrying out research, what is a sample?

    • A complete record of the customers a firm has
    • A small group chosen to represent the market
    • A fixed list of questions put to everyone surveyed
    • A free trial of a product given out to tempt buyers

  15. Why do businesses run focus groups and interviews?

    • To hear customers explain their own reasons
    • To test how well a product stands up to use
    • To collect views from staff on company policy
    • To gather figures that can be shown in charts

  16. What is one advantage of quantitative over qualitative data?

    • It is cheaper to collect than any other data
    • It is quick to analyse and easy to compare
    • It explains the reasons behind an opinion
    • It gives a rich picture of one customer's views

  17. What best describes a niche market?

    • Aiming at shoppers within one small town
    • Aiming at a small group with particular needs
    • Aiming at as many buyers as a firm can reach
    • Aiming at the market with the fastest growth

  18. Which statement best describes a mass market?

    • A market served by one seller with no rivals
    • High sales volume with strong competition
    • Low sales volume with a high price per unit
    • Few buyers, each with very specific needs

  19. What does a market-orientated business do when it develops products?

    • Designs products around what the firm makes best
    • Designs products to keep production costs low
    • Copies whatever the market leader is selling
    • Designs products around what buyers say they want

  20. How does a product-orientated business decide what to make?

    • It follows trends found in market research
    • It backs its own technical skill and invention
    • It asks customers what features they would like
    • It copies the best-selling item of a rival