Lesson 8.1.5

8.1.5 Anti-drug campaigns and their psychological strategies Quiz: Pearson Edexcel Psychology, Unit 8

20 questions

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Lesson 8.1.5, Anti-drug campaigns and their psychological strategies: 20 multiple choice questions for the Pearson Edexcel Psychology (9PS0), Unit 8: Health psychology, written with Revision Ninja.

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The 20 questions

  1. What is a fear appeal in an anti-drug campaign?

    • A message delivered by a celebrity with no reference to risk
    • A message that tries to change behaviour by showing the threat of harm from drug use
    • A message that only gives factual information about drug chemistry
    • A message that promises rewards for not taking drugs

  2. Which psychological strategy is used when a campaign shows that most young people do not use a drug?

    • Aversion therapy
    • Monotropic bonding
    • Social norms correction
    • Negative reinforcement

  3. A campaign encourages teenagers to practise saying no to offers of drugs in role-play. Which psychological strategy does this use?

    • Observational learning of a parent
    • Social skills and resistance training
    • Classical conditioning of a neutral stimulus
    • Biological blocking of receptors

  4. Which strategy in anti-drug campaigns is based on the idea that young people may rebel against being told what to do by adults?

    • Negative reinforcement through relief from withdrawal
    • Shock or rebellion-based messages that frame the tobacco industry or adults as manipulative
    • Aversion therapy delivered in the classroom
    • Dopamine-based biological messaging

  5. Which evaluation point about fear appeals is most supported by research?

    • Fear appeals only work on adults over 50
    • Strong fear appeals can backfire if people cannot see how to act, so the message must also offer efficacy as well as threat
    • Fear appeals are unrelated to behaviour change
    • Fear appeals always reduce drug use in all groups

  6. A campaign tells students that 'nine in ten of your peers do not smoke', but actual survey data show that 60 per cent of students do not smoke. What is the main problem with this message?

    • It misrepresents the data, so it may be inaccurate and could undermine trust in the campaign
    • It is too effective because it reduces smoking to zero
    • It is a correct use of a social norms message
    • It uses an experiment with random allocation

  7. Which psychological explanation best supports the use of peer-led anti-drug education?

    • Young people only respond to messages from parents
    • Peer-led education works through biological mechanisms only
    • Peers have no influence on drug decisions in adolescence
    • Young people are more likely to be influenced by peers they identify with, so peer messengers can increase credibility

  8. A researcher tests a campaign against a control group and finds that the campaign group reports more drug refusal skills. Which design feature best supports a causal conclusion?

    • Random allocation of participants to the campaign and control groups
    • Using only one school as the sample
    • Collecting data from parents only
    • Testing participants only after the campaign has finished

  9. Which limitation of anti-drug campaigns is most commonly raised in psychological evaluation?

    • Their effects are often measured through self-report, which may be affected by social desirability
    • They can only be evaluated using biological measures
    • They always use too many statistical tests
    • They have never been applied to children

  10. Which psychological strategy does a campaign use if it shows a respected role model rejecting drugs?

    • Observational learning, where the audience may imitate the rejection of drugs
    • Monotropic attachment to the role model
    • Negative reinforcement of drug refusal
    • Classical conditioning of drug cravings

  11. A campaign uses shocking images of damaged organs to deter smoking. Which concern should a psychologist raise about this strategy?

    • Images can only be used with adults
    • Extreme images may cause avoidance of the message and may not change long-term behaviour
    • Shocking images always increase smoking
    • Images have no effect on memory

  12. Which statement best describes the value of combining information with resistance skills in an anti-drug campaign?

    • Skills training works only without any factual content
    • Campaigns should never combine these two strategies
    • Information alone is always enough to change behaviour
    • Information builds awareness of risk, while skills help the person act on that awareness in social situations

  13. A campaign against alcohol uses a slogan that emphasises personal control, such as 'You decide'. Which psychological principle does this draw on?

    • Monotropic attachment
    • Autonomy and the reactance to controlling messages
    • Classical conditioning of a neutral stimulus
    • Biological tolerance to alcohol

  14. Which research method would be most suitable for evaluating whether a school anti-drug campaign changed students' attitudes over time?

    • A longitudinal study that measures attitudes before and after the campaign
    • A laboratory experiment on rats
    • A single case study of one student
    • A content analysis of the campaign leaflets only

  15. Which ethical concern is most relevant when a campaign uses frightening messages with young people?

    • The risk of causing undue anxiety, which requires careful design and support for those affected
    • The use of a laboratory setting
    • The need for double-blind procedures
    • The use of a questionnaire with closed questions

  16. Which statement about the effect of anti-drug campaigns is most accurate according to psychological evidence?

    • Campaigns can change knowledge and attitudes, but changes in behaviour are often smaller and need to be supported by other measures
    • Campaigns only work on people who already use drugs
    • Campaigns always change behaviour permanently in all individuals
    • Campaigns have no effect on knowledge or attitudes

  17. A campaign aims to reduce drink-driving by telling people that drink-driving is common among their friends. Which strategy is this, and what is its risk?

    • A negative reinforcement message, with the risk of withdrawal
    • An aversion therapy message, with the risk of nausea
    • A monotropic message, with the risk of privation
    • A social norms message, with the risk of a false perception of what peers do if the claim is inaccurate

  18. Why might a campaign that uses the threat of legal punishment alone be less effective than one that combines threat with alternatives?

    • Legal threats always lead to increased drug use in all cases
    • Alternatives have no effect on behaviour
    • People may respond to the threat with reactance or avoidance if they have no clear alternative behaviour
    • Legal threats are unrelated to the law

  19. A campaign's effectiveness is judged by the number of people who report reduced drug use six months later. Which evaluation issue is most important?

    • Whether the slogan rhymed
    • Whether reduced use can be attributed to the campaign rather than to other influences such as age or peers
    • Whether the campaign used a celebrity
    • Whether the leaflets were printed in colour

  20. Which evaluation point about a campaign delivered as a single assembly is most valid?

    • Single exposures often have limited lasting effects, so repeated and reinforced messages are usually needed
    • One-off assemblies always produce permanent behaviour change
    • Assemblies work only through biological mechanisms
    • Assemblies cannot be evaluated because they involve no measurement

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