Lesson 2.2.5a

2.2.5a How each element of the marketing mix influences the others Quiz: Pearson Edexcel Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 2.2.5a, How each element of the marketing mix influences the others: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.

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The 20 questions

  1. The four elements of the marketing mix are:

    • product, price, place and promotion
    • place, planning, product and tariff
    • price, promotion, production and payment
    • product, people, process and profit

  2. A decision to use premium materials in product design will often mean:

    • a higher price may be needed to cover the higher costs
    • the place element is no longer needed in the marketing mix
    • a lower price must be set automatically by the business
    • promotion has no effect at all on how the product sells

  3. If a business chooses a low price, which element is it most likely to need to support next?

    • The company's share price on the stock exchange this year
    • Promotion, to tell customers about the value offered
    • Product materials only, since the price has no bearing on them
    • Tariffs on imports paid to the government each year

  4. Which is an example of the mix elements influencing each other?

    • A budget product sold in every shop with no adverts and a random price
    • A product sold at the same price in every country with no brand
    • A luxury product sold in exclusive shops at a high price, with premium adverts
    • A product sold online with no price set at all

  5. A product with a high price is most likely to be sold through:

    • Every discount shop in the country
    • Random online auctions only
    • Selective or exclusive retailers
    • A market stall with no sign

  6. If promotion emphasises quality, the product should be:

    • sold only by auction
    • of low quality, to match a low price
    • unchanged regardless of what is promoted
    • of high quality, to match the message

  7. Which combination of mix decisions is consistent?

    • A luxury price with a discount-store place and no promotion
    • A low price with an exclusive place and a cheap-looking product
    • A premium product sold in discount stores with mass adverts
    • A low price with a discount-store place and a value-focused advert

  8. A product costs £5 to make, and a £15 price is set in exclusive shops. Which mix choice would best support this price?

    • Premium promotion emphasising quality
    • Free samples in every supermarket
    • Bulk mail flyers at very low cost
    • Discount promotion with price-cut messages

  9. A business lowers its price but its product quality stays the same. What is the likely effect on promotion?

    • It may focus promotion on value for money
    • Promotion has no link whatsoever with the price charged
    • Promotion must stop altogether while the price is lower
    • Promotion must emphasise luxury even though the price fell

  10. A firm decides to sell online only. What effect is most likely on promotion?

    • More emphasis on digital and online advertising
    • No promotion needed at all
    • Promotion only through billboards
    • More emphasis on newspaper advertising

  11. Which mix change is most likely if a business wants to target a younger segment?

    • Raise prices for young buyers only while keeping others low
    • Remove all online presence the firm has built up over time
    • Move promotion to social media and adjust the product style
    • Keep the same promotion and price for every age group the firm serves

  12. A business adds a cheaper version of a product. Which elements of the mix are directly changed?

    • Product and price
    • Promotion and place
    • Place only
    • Tariffs only

  13. A firm launches a high-price product but places it in discount stores. What is the most likely mismatch?

    • Promotion has no effect at all on the way the product sells
    • The place does not support the premium price image
    • The price matches the place well for this kind of product
    • The product is too expensive to make for the market it targets

  14. A firm reduces its price and increases its advertising. Which two elements are linked here?

    • Product and place
    • Place and tariffs
    • Price and promotion
    • Promotion and tariffs

  15. Which decision would most likely be influenced by a change in the product's life cycle?

    • Tariffs on imports
    • Stock market listing
    • Trade bloc membership
    • Promotion and price

  16. A premium brand uses a higher price, exclusive places and luxury advertising. How is this best described?

    • A mix that removes all promotion
    • An integrated mix that reinforces the same image
    • An inconsistent mix with random elements
    • A mix that only works for budget goods

  17. How can an inconsistent marketing mix harm a business?

    • It removes competition from the market the firm operates in
    • It always increases sales in every market the firm serves
    • Customers get mixed messages and may lose trust
    • It guarantees the firm a bigger share of the whole market

  18. A business sets a £20 price, has a £12 unit cost and spends £3 promotion per unit. What is the profit per unit?

    • £20
    • £8
    • £12
    • £5

  19. Which mix decision would most likely require all four elements to change together?

    • Changing only the product box colour
    • Adjusting a single line of advert copy
    • Repositioning a product from budget to premium
    • Changing one retailer's opening hours

  20. A business finds that a price rise cuts sales unless the product is better promoted. What does this show?

    • Product quality is unimportant to customers when they buy
    • Promotion is never needed for a product to sell well at all
    • Elements influence each other, so price needs promotion
    • Price has no effect on sales at all, whatever the firm does

All Pearson Edexcel Business quizzes