Lesson 2.2.3a

2.2.3a Promotion strategies for different market segments Quiz: Pearson Edexcel Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 2.2.3a, Promotion strategies for different market segments: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.

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The 20 questions

  1. Sponsorship means:

    • a business lends money to a charity at a low interest rate
    • a business cuts its promotion budget to save money for the year
    • a business pays to be linked with an event, team or person
    • a business gives free goods to its own staff as a bonus

  2. A product trial is:

    • a legal hearing about a faulty product sold to a customer
    • a test run of a new factory before production starts
    • a price cut offered to existing customers only at renewal
    • giving customers a chance to try a product before buying

  3. A special offer is used to:

    • remove a product from sale for good across all of the stores
    • encourage quick buying, often with a temporary discount
    • raise long-term prices permanently across the whole product range
    • increase the rate of import tariffs paid on overseas goods

  4. Branding is:

    • buying a rival's shares to take a stake in its business
    • a name, logo or image that identifies a product and its values
    • tracking deliveries across borders for the firm's distributors
    • stacking products in shops by colour to attract attention

  5. Which promotion method suits a young market segment that uses social media?

    • Printed brochures left in a post office
    • Classified adverts in a local newspaper
    • Targeted social media advertising
    • Radio adverts broadcast after midnight

  6. Which promotion method is most likely to target loyal existing customers?

    • A free sample handed out at a supermarket
    • A national television advert aimed at new viewers
    • A billboard in a town the brand never visits
    • A loyalty card with rewards

  7. Which promotion method suits a premium luxury segment?

    • Sponsoring a prestigious event such as an art exhibition
    • Giving away low-cost pens to passers-by in the high street
    • Selling goods by auction at a car boot sale on Sundays
    • Offering discount vouchers in a budget store for regular buyers

  8. A brand spends £20,000 on a campaign that brings 4,000 new customers. What is the cost per new customer?

    • £5
    • £0.20
    • £80,000
    • £20

  9. A sports drink sponsors a national football team. Which benefit is most likely?

    • It guarantees the team will win its matches
    • Its brand is seen by a large audience of fans
    • It removes all rivals from the market
    • It avoids paying any tax at all

  10. A shampoo firm offers a free sample to households in a town. Which promotion method is this?

    • Branding
    • Product trial
    • Tariff
    • Sponsorship

  11. A supermarket runs 'three for two' on crisps during a holiday. Which method is this?

    • Product trial
    • Sponsorship
    • Special offer
    • Viral advertising

  12. A firm wants to reach young adults who spend time online. Which promotion mix is best?

    • Posters only on rural roads
    • Targeted online adverts and influencer posts
    • A single print advert in a weekly farming magazine
    • Sponsorship of a classical concert

  13. A premium watch brand targets wealthy older customers. Which promotion is most suitable?

    • Free giveaway flyers in every shop on the local high street
    • Advertising in high-end magazines and luxury sponsorship
    • Text messages sent to every phone number in the region
    • Special offers at discount stores in the town centre area

  14. A brand's logo appears on every product and on its website. Which promotion element is this?

    • A product trial
    • Branding
    • Sponsorship
    • A special offer

  15. A business spends £5,000 on sponsorship and gains 1,000 new customers, each worth £10 in gross profit. What is the net gain?

    • £10,000
    • £5,000
    • £15,000
    • -£5,000

  16. Which promotion strategy is most effective for trialling a new flavour of crisps?

    • Free sample tasting in supermarkets
    • A long-term price cut for all crisps
    • An unbranded packaging change
    • Limits on imports of crisps

  17. Evaluate: why might targeted promotion be more cost-effective than mass advertising for a niche product?

    • It reaches the right customers without wasted spending
    • It removes the need for any product quality checks at all
    • It always reaches every person in the country at the same time
    • It guarantees higher prices for the product in every market

  18. A £30,000 TV advert reaches 3 million people, of whom 300,000 are in the target group. A £10,000 social media campaign reaches 400,000 people, all in the target group. Which is the stronger reason to prefer social media?

    • It costs more per target customer in every case the firm studies
    • Most people in the target group cannot watch TV adverts at all
    • It costs less per target customer, though it reaches fewer people
    • It reaches more target customers than the TV advert does in total

  19. Which combination best reflects an integrated promotion strategy for a new brand?

    • A single print advert in a local paper and nothing else at all
    • Price cuts with no communication to customers at any stage
    • Branding, targeted social adverts and trials with special offers
    • No branding and no advertising at all for the new brand launch

  20. A promotional offer raises sales by 30% but halves the profit margin. What is the strongest judgement?

    • Margin matters only for exports and never for home sales
    • The offer is always profitable because sales rise in any case
    • Promotion never affects the profit margin the firm earns at all
    • The offer pays only if the volume gain outweighs the margin loss

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