Lesson 2.2.4a

2.2.4a Methods of distribution: retailers and e-tailers Quiz: Pearson Edexcel Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

In partnership with Revision Ninja

Lesson 2.2.4a, Methods of distribution: retailers and e-tailers: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.

Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.

Host this setFree Play

The 20 questions

  1. A retailer is a business that:

    • sells goods to the final consumer in a shop or store
    • makes goods for other businesses only and sells to them
    • lends money to customers who buy from its shop regularly
    • imports goods from abroad without selling them on at all

  2. An e-tailer is:

    • a business that sells only to other businesses
    • a business that sells goods mainly online
    • a government agency that collects tariffs
    • a bank offering online loans

  3. Which is a distribution method using an e-tailer?

    • Goods are sold only from a farm gate
    • Customers order on a website and goods are delivered to their home
    • Goods are sold from a vending machine at a station
    • Goods are sold door-to-door by a sales representative

  4. Which is an advantage of selling through retailers rather than direct?

    • Retailers take on all product design work
    • Retailers remove the need for pricing decisions
    • Retailers pay all of the tariffs
    • Retailers provide shop space and reach many customers

  5. Which is a disadvantage of using e-tailers for a small business?

    • Delivery and returns costs can be high
    • It cannot take payments online
    • It removes all customer contact
    • It requires a physical shop in every town

  6. Which is a benefit of e-commerce for customers?

    • They can shop at any time from home
    • They cannot return products
    • They cannot compare prices
    • They must visit a shop to pay

  7. What does distribution mean in the marketing mix?

    • How much money is spent on advertising
    • How the product is designed and built
    • How goods get from the business to the customer
    • How goods are priced for the market

  8. Which method of distribution involves the fewest intermediaries?

    • Selling through an agent to a wholesaler
    • Selling through a wholesaler to a retailer
    • Selling direct from manufacturer to customer online
    • Selling through a retailer to a consumer

  9. A manufacturer sells direct online at £40. A retailer would charge £60 for the same item. What is the price difference?

    • £60
    • £100
    • £20
    • £40

  10. A retailer's margin is 40% on a £50 item. What is the profit per item?

    • £10
    • £40
    • £30
    • £20

  11. A local bakery wants to reach more customers without opening a new shop. Which place option is most suitable?

    • Selling only at one market stall on Sundays
    • Selling through an e-tailer website with delivery
    • Selling only to other bakeries
    • Closing its shop and selling nothing at all

  12. Which place decision best suits a fragile product that needs careful handling?

    • Selling through specialist retailers who handle goods carefully
    • Avoiding any shipping of the product
    • Sending it by the cheapest courier with no care taken
    • Selling only through unknown online sellers

  13. An e-tailer receives 1,000 orders a month and 5% are returned. How many orders are returned?

    • 50
    • 5
    • 500
    • 100

  14. A firm moves from selling through a retailer to selling online direct. Which element of the mix changes?

    • Place
    • Price only
    • Promotion only
    • Product

  15. A business with a large warehouse sends goods to retailers in bulk. Which function is this?

    • Direct selling
    • Door-to-door selling
    • Wholesale distribution
    • E-tailing

  16. A clothing retailer adds click-and-collect so customers can pick up online orders in store. What does this do?

    • Stops the business selling online
    • Eliminates all delivery costs
    • Removes all shop staff
    • Combines online and physical distribution

  17. Which is a distribution challenge for e-commerce?

    • Designing a physical catalogue that is sent out to buyers
    • Keeping a shop open late at night for passing customers
    • Negotiating a bank loan on the best terms it can get
    • Managing deliveries to many addresses and returns

  18. A town-centre store pays high rent. What cost do e-tailers avoid by not having a store?

    • Product design costs
    • Customer contact altogether
    • High physical shop rent
    • Payment processing fees

  19. A product sells for £60 through a retailer that keeps a 35% margin. How much does the manufacturer receive per sale?

    • £39
    • £60
    • £21
    • £35

  20. Should a small craft business sell mainly through retailers or its own website?

    • Its website is always cheaper and simpler to run than shops
    • It should not sell at all until it has a larger workforce
    • It depends on margin, reach and control
    • It must always sell only through retailers and never online

All Pearson Edexcel Business quizzes