Lesson 2.2.3b

2.2.3b Use of technology in promotion Quiz: Pearson Edexcel Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 2.2.3b, Use of technology in promotion: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.

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The 20 questions

  1. Targeted online advertising means:

    • adverts shown to users based on their interests
    • adverts on a billboard in a rural area beside the road
    • adverts shown to everybody who visits the same web page
    • adverts printed in a local newspaper for the town's readers

  2. Viral advertising is:

    • a government campaign on tariffs
    • adverts delivered by post to households
    • content shared rapidly by users on social media
    • legally required advertising about health

  3. An e-newsletter is:

    • a telephone call made to every customer on the books
    • a radio broadcast about the firm's financial results each year
    • an email sent regularly to subscribers with news or offers
    • a printed magazine sold in shops to casual buyers each month

  4. Which is an advantage of e-newsletters for a business?

    • An automatic rise in the tariffs paid on imported goods
    • Removal of the need for any product design in the firm
    • Low cost and direct contact with subscribed customers
    • Guaranteed reach to non-subscribers who never signed up

  5. Which is a disadvantage of viral advertising?

    • The business has little control over how it spreads
    • It needs printing and posting to every customer's home address
    • It costs a fixed fee for each share the content receives
    • It only reaches people who live in one particular town

  6. Why can viral adverts be cheap to run?

    • They are printed in colour
    • Users share the content for free
    • They need a sponsorship deal first
    • They run on television at peak times

  7. An e-newsletter campaign costs £200 to send to 20,000 people and brings 500 orders worth £30 each. How much revenue is earned per £1 spent?

    • £75
    • £7.50
    • £0.75
    • £750

  8. A viral video reaches 2 million views with a 0.5% conversion rate into orders. How many orders are there?

    • 100,000
    • 200
    • 1,000
    • 10,000

  9. A clothing shop uses targeted online ads to show coats to people searching for winter wear. Which benefit is shown?

    • Guaranteed sales from every person who sees the advert
    • A more relevant audience and less wasted spend
    • A campaign that costs nothing to run
    • Reduced need for any product at all

  10. A viral advert is shared by a few users and then stops spreading. What is the most likely reason?

    • The advert was printed on paper and posted to customers
    • Viral adverts are always permanent and never fade away
    • The content did not appeal enough to be shared widely
    • The business passed a new tariff on its imported goods

  11. Which combination shows the use of technology in promotion?

    • An email newsletter and a targeted online banner
    • A printed poster in a market hall and a flyer
    • A shop window display and a newspaper coupon
    • A town-centre billboard and a mailed catalogue

  12. Which is the best use of an e-newsletter for a travel company?

    • Sending new holiday offers to people who signed up for updates
    • Phoning customers at midnight with offers
    • Posting paper brochures to every household
    • Sending holiday offers to people who have never heard of the company

  13. A targeted ad costs £0.50 per click and receives 200 clicks. What is the total cost?

    • £0.25
    • £100
    • £400
    • £200

  14. A social media advert is shared by 5,000 users, and each share reaches 300 followers. Roughly how many people are reached, ignoring overlap?

    • 5,300
    • 300,000
    • 15,000
    • 1,500,000

  15. Which risk is most associated with viral advertising?

    • It can only be seen on television by its target viewers
    • It cannot reach younger customers who use social media
    • It costs a fixed amount of money for each share it gets
    • Negative content can spread as fast as positive content

  16. Which online tool best helps a business see which adverts customers clicked on?

    • A printed price list kept in the shop window each week
    • Analytics on click-through rates
    • A shop window display used to attract passing customers
    • A telephone directory listing the firm's local customers

  17. Evaluate: why might e-newsletters be more effective than social media posts for loyal customers?

    • They reach far more people than any social media post does
    • They never end up in the spam folders of email providers
    • They cost nothing at all to write, design and send out
    • They go to people who chose to receive them, so it feels personal

  18. An online campaign costs £4,000, produces 800 sales and earns £12 profit per sale. What is the net effect?

    • £4,000 loss
    • £3,200 profit
    • £5,600 profit
    • £9,600 profit

  19. Which risk of targeted ads is most important for a business to consider?

    • Having too many customers to serve at the same moment
    • Using too many colours in the design of the online advert
    • The need for printed catalogues sent to every household
    • Data protection rules and customer privacy concerns

  20. Which evaluation best balances viral advertising?

    • No impact on sales in any case, whatever the campaign does
    • High cost and low reach across all of its target groups
    • Guaranteed results with no risk at all to the business
    • High reach at low cost, but results are hard to control

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