Lesson 2.2.1a

2.2.1a Design mix: function, aesthetics and cost Quiz: Pearson Edexcel Business, Unit 7

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 2.2.1a, Design mix: function, aesthetics and cost: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 7: Making marketing decisions, written with Revision Ninja.

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The 20 questions

  1. The design mix includes which three elements?

    • Price, promotion and place
    • Tariffs, trade blocs and quotas
    • Production, purchase and payment
    • Function, aesthetics and cost

  2. Function in product design refers to:

    • what the product is designed to do
    • how the product looks to customers
    • how much the product costs to sell
    • where the product is sold to customers

  3. Aesthetics in product design means:

    • how the product looks, feels, sounds or smells
    • how cheaply the product can be made
    • how far the product is shipped to buyers
    • how reliably the product works over time

  4. Which is an example of a design decision about cost?

    • Choosing cheaper materials to keep the product's price low
    • Choosing a feature that halves the time a task takes
    • Choosing a bright colour to attract buyers
    • Choosing a stylish font for the packaging

  5. A pair of trainers with extra cushioning to protect feet during running is mainly about:

    • cost
    • function
    • aesthetics
    • promotion

  6. A phone with a slim metallic finish is mainly about:

    • aesthetics
    • cost
    • function
    • place

  7. Why might a business choose cheaper materials in a product design?

    • To keep costs and the selling price low
    • To remove the need for any function
    • To make the product look more expensive
    • To guarantee higher quality than rivals

  8. Which trade-off is common in product design?

    • Improving function may raise cost
    • Improving function always lowers cost
    • Aesthetics has no effect on sales
    • Cost has no effect on design choices

  9. A kettle adds an automatic switch-off feature for safety. Which element of design is this?

    • Cost
    • Function
    • Promotion
    • Aesthetics

  10. A shampoo bottle switches to a cheaper plastic. Which element of the design mix has changed?

    • Cost
    • Promotion only
    • Function only
    • Place only

  11. A manufacturer makes 50,000 bottles and saves 5p per bottle by changing materials. What is the total saving?

    • £20,000
    • £250
    • £2,500
    • £25,000

  12. A business designs a laptop with a longer battery life. Which design element is improved?

    • Trade bloc membership
    • Function
    • Cost
    • Aesthetics

  13. A product is designed to sell at £10, but it costs £12 per unit to make. What is the problem?

    • The unit cost is lower than the selling price, so profit is guaranteed
    • The selling price will rise automatically over time
    • The design has no effect on the product's cost
    • The unit cost exceeds the selling price, so the design needs revising

  14. Which change would improve a product's aesthetics without changing its function?

    • Reducing the number of parts used
    • Adding an extra safety feature
    • Changing its colour and finish
    • Using a stronger motor

  15. A food company designs a snack pack that opens easily for children. Which design element is being addressed?

    • Function
    • Promotion
    • Aesthetics
    • Cost

  16. Which design choice most likely increases cost but improves function?

    • Using a thinner plastic casing
    • Printing the design in one colour only
    • Adding a rechargeable battery
    • Removing a handle to save material

  17. Why might a business choose a lower-cost design that compromises aesthetics?

    • It keeps the price low for price-sensitive buyers
    • It removes the need for any market research before launch
    • It guarantees a higher price in all of the firm's markets
    • It always gives the best possible look to every product

  18. A product's function and aesthetics score highly, but its cost is £8 above target. What is the best design approach?

    • Remove some functions entirely in order to reduce the cost
    • Find cheaper parts that keep the same function and look
    • Raise the price by £8 without making any other change at all
    • Ignore the cost because the product's function is so high

  19. Which combination best describes a premium design strategy?

    • Low cost with no function, sold at the cheapest possible price
    • No aesthetics at all combined with a low selling price
    • Low function combined with a low cost of production
    • High aesthetics and function, with a higher price

  20. A business finds that improved function raised its unit cost from £4 to £5 but raised sales by 50%. What judgement is best supported?

    • The change may be worthwhile if extra sales outweigh the cost
    • The design change must be reversed immediately by the business
    • Sales are completely unrelated to the design of the product
    • Cost matters only when the selling price of the product is zero

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