Lesson 8.3.1
8.3.1 Innovation, research and development Quiz: OCR Business, Unit 8
20 questions
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Lesson 8.3.1, Innovation, research and development: 20 multiple choice questions for the OCR Business (H431), Unit 8: Operations, written with Revision Ninja.
Host it live on the board and students join with a game code on their own devices, or revise alone with Free Play. The answers are revealed in the game.
The 20 questions
-
What term describes launching a completely new or significantly improved good or service?
- Product innovation
- Process innovation
- Kaizen
- Benchmarking
-
What term refers to improving the methods or technology used to manufacture products?
- Market penetration
- Product innovation
- Brand extension
- Process innovation
-
Which legal protection gives an inventor exclusive rights to produce an invention for twenty years?
- Patent
- Copyright
- Trademark
- Trade secret
-
Which form of legal protection protects a brand name, logo, or company slogan?
- Industrial design
- Copyright
- Trademark
- Patent
-
Which Japanese philosophy focuses on continuous, incremental improvements within production processes?
- Just-in-time
- Kanban
- Kaizen
- Kaikaku
-
What advantage is gained by being the initial business to market a new product?
- First-mover advantage
- Economies of scale
- Cost leadership
- Second-mover advantage
-
Which legal right automatically protects original literary, artistic, or written content?
- Copyright
- Patent
- Trademark
- Design right
-
What metric measures a firm's commitment to innovation relative to its total revenue?
- Profit margin
- R&D intensity
- Asset turnover
- Labour productivity
-
A car manufacturer installs robotic arms to assemble vehicle doors faster. Which innovation type is this?
- Position innovation
- Paradigm innovation
- Product innovation
- Process innovation
-
A bakery wants exclusive rights to protect its unique brand name and logo. What should it apply for?
- Patent
- Copyright
- Trademark
- Registered design
-
A firm earns £10 million in revenue and spends £500,000 on R&D. What is its R&D intensity?
- 5%
- 50%
- 10%
- 2%
-
Allowing employees work hours to develop independent, innovative projects within the firm promotes what practice?
- Delayering
- Intrapreneurship
- Downsizing
- Benchmarking
-
A pharmaceutical firm invests millions in unproven drug research. What main risk does it face?
- Loss of copyright
- Excess demand
- High failure rate
- Low gearing
-
How can R&D best assist a product that has reached maturity on its product lifecycle?
- Cost cutting
- Product launch
- Extension strategy
- Market withdrawal
-
Replacing an entire manufacturing process overnight with radical automation represents which concept?
- Kaikaku
- Kaizen
- TQM
- Poka-yoke
-
Which innovation approach relies on using external knowledge, partnerships, and customer feedback alongside internal research?
- Horizontal integration
- Open innovation
- Closed innovation
- Vertical integration
-
What term describes the final stage of R&D where a refined prototype enters full market production?
- Basic research
- Market test
- Commercialisation
- Feasibility study
-
What is a major financial benefit of being a fast follower rather than an innovator?
- Early brand control
- Patent protection
- Monopolistic power
- Lower R&D costs
-
What term describes an isolated group within an organisation given autonomy to develop radical innovations?
- Skunkworks project
- Matrix team
- Focus group
- Quality circle
-
Which type of innovation creates a new market and eventually displaces established market leaders?
- Incremental innovation
- Disruptive innovation
- Sustaining innovation
- Process innovation
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