Lesson 2.3.8

2.3.8 Branding Quiz: NCFE Business & Enterprise, Unit 2

20 questions · by Revision Ninja

In partnership with Revision Ninja

This free Branding quiz has 20 multiple choice questions for the NCFE Level 1/2 Technical Award in Business and Enterprise (NCFE Business & Enterprise), Unit 2: Marketing. It covers lesson 2.3.8, Branding, one of the ready-made revision sets written with Revision Ninja and organised by unit on Qwiz Rush.

Use it as a starter, a plenary or an end-of-unit check: host it live on the board and students join with a game code on their own devices — no student accounts and nothing to install — or set it for independent revision with Free Play, where each student works through the questions alone.

Every question runs on a 20-second countdown and the fastest correct answers score the most. All the questions and their choices are listed below so you can see what the quiz covers; the answers are revealed in the game. Want to change something? Make your own copy and edit it in your library.

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The 20 questions

  1. Which of these is a benefit to a business of having a strong brand image?

    • It can sell at a lower price than rivals
    • Raw materials can be bought in bulk
    • Unit production costs fall over time
    • Customers are more likely to buy again

  2. A famous chocolate maker starts selling cereal bars. What is the main marketing advantage of this?

    • Suppliers grant longer trade credit terms
    • The new recipe cannot be copied by rivals
    • Shoppers already trust the brand name
    • Ingredients can be bought more cheaply

  3. Why can a firm with a well-developed brand image often charge more than its rivals?

    • It uses a penetration pricing strategy
    • Customers see added value in the product
    • Its production costs are much higher
    • Its products are protected by a patent

  4. How does brand loyalty make launching a new product less risky for a firm?

    • Fixed costs are spread over more items
    • The firm can skip its test marketing
    • Existing customers are willing to try it
    • Rivals are slower to copy the new idea

  5. A firm with strong brand loyalty raises its prices a little. What is the most likely result?

    • The firm must spend more on adverts
    • Most customers switch to a cheaper rival
    • Demand becomes far more price sensitive
    • Most customers keep buying the product

  6. Which action by a cafe is most likely to build customer loyalty?

    • Running a stamp card for regular buyers
    • Moving to a busier high street site
    • Running a one-week price promotion
    • Advertising weekly in the local newspaper

  7. What is meant by the brand image of a business?

    • The amount it spends on adverts
    • The number of products it sells
    • The logo and colours it uses
    • The way customers see the firm

  8. A rival cuts its prices. Why is a firm with strong brand loyalty less likely to lose customers?

    • Its lower costs let it match the price cut
    • Its buyers care about more than price
    • Its prices are fixed by a supplier contract
    • It sells in a different market segment

  9. How does strong brand loyalty affect the range of goods a firm can sell?

    • It can add new lines under the same name
    • It should focus on a single product line
    • It must drop its least popular goods
    • It is limited to its original market

  10. Why does a well-known brand make it harder for new firms to enter a market?

    • New firms must pay to use the logo
    • New firms must win over loyal buyers
    • New firms need a patent to trade
    • New firms lack the scale to cut costs

  11. Which of these best describes a firm's brand image?

    • The full range of products the firm puts on sale.
    • The way customers perceive its values and style.
    • The money the brand would fetch if it were sold.
    • The legal right to stop rivals copying its logo.

  12. Why does a consistent brand image tend to build customer loyalty?

    • Shoppers earn points each time they buy the brand.
    • Shoppers know what to expect, so they come to trust it.
    • Shoppers get the goods cheaper than a rival sells them.
    • Shoppers face a fee if they switch to another brand.

  13. A trusted snack maker launches a new cereal bar. How does its brand image help the launch?

    • Rivals are blocked from copying the bar's recipe.
    • The bar will cost less to make than a rival's snack.
    • Loyal customers are more willing to try the new bar.
    • Shops must stock the bar at the price the firm sets.

  14. Why can a firm with a strong brand image charge more than its rivals?

    • A high price is the way to reach the mass market.
    • Its raw materials cost more, so the price must rise.
    • Buyers judge its goods to be better and worth extra.
    • It sells fewer items, so each one must earn more.

  15. Which of these best describes brand loyalty?

    • Buyers keep choosing the same brand instead of rivals.
    • Buyers try each new brand that arrives on the market.
    • Staff stay with the same employer for many years.
    • Buyers come back to whichever brand is cheapest, week after week.

  16. How does a loyal customer base lower the risk of launching a new product?

    • Fixed costs spread over more items, so each one costs less to make.
    • There is a ready group of buyers likely to try it early.
    • Market research is no longer needed before a launch.
    • Rivals are stopped from copying the idea for a year.

  17. A firm with very loyal buyers raises its prices by 5%. What is the most likely result?

    • Rivals must raise their own prices to match the firm.
    • Sales rise sharply, as a high price signals quality.
    • Sales collapse as buyers switch to cheaper rivals.
    • Sales dip a little, as most buyers accept the rise.

  18. Which behaviour is most typical of a customer who is loyal to a coffee shop?

    • They try a different café each time they buy a drink.
    • They wait for a discount voucher or a two-for-one deal.
    • They keep going back without checking other cafés.
    • They visit whichever nearby café has the shortest queue.

  19. Which action is most likely to strengthen a sportswear firm's brand image?

    • Cutting prices below those of rival sportswear firms.
    • Using one logo, style and tone across its adverts.
    • Changing its logo and slogan each new season.
    • Selling through as many discount outlets as it can.

  20. Why might a firm with high brand loyalty spend less on promotion than a new rival?

    • Its buyers already know and trust what the firm sells.
    • Advert space costs big firms less, as they buy in bulk.
    • The extra profit from its higher prices pays for adverts.
    • A trademark stops rivals copying its logo, so sales hold up.