Lesson 02A.3.2

02A.3.2 Statistical data and content analysis Quiz: OCR Sociology, Unit 5

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 02A.3.2, Statistical data and content analysis: 20 multiple choice questions for the OCR Sociology (H580), Unit 5: Research methods and researching social inequalities (Section A), written with Revision Ninja.

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The 20 questions

  1. Which research method systematically counts themes and categories in media or written texts?

    • Content analysis
    • Ethnography
    • Structured interview
    • Participant observation

  2. What term describes official government data collected from the population regularly?

    • Pilot studies
    • Official statistics
    • Covert observations
    • Field experiments

  3. Which advantage is most strongly associated with using official crime statistics?

    • Zero dark figure
    • High representativeness
    • Low researcher bias
    • High validity

  4. What is the term for crimes that are committed but never reported to the police?

    • Median split
    • Dark figure
    • Primary data
    • Hawthorne effect

  5. Which data type is primarily produced by traditional quantitative content analysis?

    • Verbatim data
    • Qualitative data
    • Biographical data
    • Quantitative data

  6. What key research tool does a content analyst use to categorise text into units?

    • Topic guide
    • Focus group
    • Coding scheme
    • Interview schedule

  7. Why might positivists strongly favour the use of official government statistics?

    • They are qualitative
    • They are interpretivist
    • They lack reliability
    • They are objective

  8. A researcher counts newspaper headlines featuring knife crime. Which method is this?

    • Longitudinal survey
    • Content analysis
    • Participant observation
    • Unstructured interview

  9. If a sociologist uses education department attendance records, what data source is this?

    • Experimental data
    • Ethnographic data
    • Primary data
    • Secondary data

  10. Calculate the median for this set of wealth figures: £10k, £20k, £30k, £40k, £50k.

    • £40k
    • £20k
    • £30k
    • £35k

  11. What limitation applies to historical birth and death registration statistics?

    • Unreliable recording
    • High researcher bias
    • Low access cost
    • Hawthorne effect

  12. Which potential issue arises when the government alters how a social statistic is measured?

    • Eliminated bias
    • Increased validity
    • Lacked comparability
    • Higher saturation

  13. What type of content analysis goes beyond tallying frequencies to examine deeper meanings?

    • Numerical coding
    • Thematic analysis
    • Statistical tallying
    • Frequency counting

  14. A sociologist analyses gender roles in 1950s TV adverts. What method is most suitable?

    • Covert observation
    • Network sampling
    • Content analysis
    • Lab experiment

  15. Which feature is a key strength of using existing official statistics in sociological research?

    • Saves time
    • High interpretivism
    • Pure validity
    • No bias

  16. What concept describes the distortion in crime statistics caused by police selective targeting?

    • Random sampling
    • Informed consent
    • Social construction
    • Data saturation

  17. Which source of secondary data provides the largest scale demographic overview in the UK?

    • Coroner reports
    • Court archives
    • School logbooks
    • National Census

  18. Why do interpretivists generally reject official suicide statistics as valid measurements?

    • Too much cost
    • Sample too large
    • Coroner bias
    • Lack of numbers

  19. What statistical term refers to the most frequently occurring value in a dataset?

    • Range
    • Median
    • Mode
    • Mean

  20. Which type of content analysis focuses on uncovering the underlying latent meanings in texts?

    • Qualitative content analysis
    • Thematic frequency counting
    • Statistical tallying
    • Quantitative content analysis

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