Lesson 3.1.3

3.1.3 Corporate strategy and PESTLE analysis Quiz: Pearson Edexcel Business, Unit 3

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.1.3, Corporate strategy and PESTLE analysis: 20 multiple choice questions for the Pearson Edexcel Business (9BS0), Unit 3: Business decisions and strategy, written with Revision Ninja.

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The 20 questions

  1. In SWOT analysis, strengths and weaknesses are classified as what?

    • Macro forces
    • External factors
    • Internal factors
    • Legal constraints

  2. In SWOT analysis, opportunities and threats are classified as what?

    • Employee skills
    • External factors
    • Internal factors
    • Operational limits

  3. How is a strength defined within a SWOT analysis?

    • External threat
    • Market barrier
    • Internal weakness
    • Internal positive

  4. How is a weakness defined within a SWOT analysis?

    • Internal limitation
    • Competitor advantage
    • Macro risk
    • External opportunity

  5. Which of these represents an internal strength for a business?

    • Skilled workforce
    • Falling interest rates
    • New competitor
    • Economic recession

  6. Which of these represents an external threat for a business?

    • Strong brand loyalty
    • Efficient supply chain
    • Cheaper rival product
    • Proprietary technology

  7. What is a primary limitation of conducting a SWOT analysis?

    • Quantitative certainty
    • Mandatory auditing
    • Subjective snapshot
    • Guaranteed accuracy

  8. A firm owns a patented technology that competitors cannot copy easily. In a SWOT analysis, this is best classed as a:

    • Threat
    • Strength
    • Weakness
    • Opportunity

  9. A firm's production machinery is old and often breaks down. This is best classed as a:

    • Threat
    • Opportunity
    • Weakness
    • Strength

  10. Growing consumer demand for organic food is classed as what for a farm?

    • Weakness
    • Liability
    • Threat
    • Opportunity

  11. Rapidly rising prices for a key raw material represent what?

    • Threat
    • Opportunity
    • Asset
    • Strength

  12. A government grant for firms investing in green energy is best classed as an:

    • Threat
    • Opportunity
    • Weakness
    • Strength

  13. A retailer with a limited online presence is facing which SWOT category?

    • Opportunity
    • Weakness
    • Threat
    • Strength

  14. A trade agreement that opens new export markets for a UK firm is best classed as a:

    • Weakness
    • Opportunity
    • Threat
    • Strength

  15. Why might a SWOT analysis alone be insufficient for decision making?

    • Measures only finance
    • Lacks prioritisation
    • Always guarantees profit
    • Requires no data

  16. What risk does a strong brand reputation potentially present for a firm?

    • Immediate cost inflation
    • Reduced staff retention
    • Constrained product diversification
    • Guaranteed market monopoly

  17. Why might a weaker pound act as an opportunity for one firm but a threat for another?

    • Identical cost structures
    • Differing trade exposure
    • Universal pricing power
    • Equal export volumes

  18. Which action demonstrates the most effective use of a SWOT analysis?

    • Isolating market data
    • Ignoring external threats
    • Maximising all weaknesses
    • Linking internal strengths

  19. Why might a firm's perceived strength in a SWOT analysis be overstated?

    • Accurate accounting data
    • Rigid market regulation
    • Managerial overconfidence
    • Objective benchmarking

  20. What is the primary threat for a firm whose main product relies on one imported component?

    • Surplus working capital
    • Excess production capacity
    • Falling global demand
    • Price volatility

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