Lesson 3.1.2
3.1.2 Corporate strategy and SWOT analysis Quiz: Pearson Edexcel Business, Unit 3
20 questions
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Lesson 3.1.2, Corporate strategy and SWOT analysis: 20 multiple choice questions for the Pearson Edexcel Business (9BS0), Unit 3: Business decisions and strategy, written with Revision Ninja.
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The 20 questions
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According to Ansoff's Matrix, what defines market penetration strategy?
- New products, existing markets
- Existing products, existing markets
- New products, new markets
- Existing products, new markets
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According to Ansoff's Matrix, what defines product development strategy?
- Existing products, new markets
- New products, existing markets
- New products, new markets
- Existing products, existing markets
-
According to Ansoff's Matrix, what defines market development strategy?
- New products, new markets
- Existing products, new markets
- Existing products, existing markets
- New products, existing markets
-
Which Ansoff strategy carries the highest level of risk?
- Product development
- Diversification
- Market penetration
- Market development
-
What is the main aim of portfolio analysis?
- Review product balance
- Increase loan capital
- Reduce staff turnover
- Lower corporation tax
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In the BCG matrix, how is a cash cow defined?
- High share, high growth
- High share, low growth
- Low share, low growth
- Low share, high growth
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In the BCG matrix, how is a star defined?
- High share, low growth
- Low share, high growth
- High share, high growth
- Low share, low growth
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A firm sells its existing chocolate bar in new overseas markets. Which Ansoff strategy does this represent?
- Product development
- Market penetration
- Diversification
- Market development
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A firm launches a new flavour of an existing product for its current customers. Which Ansoff strategy is this?
- Diversification
- Market penetration
- Market development
- Product development
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A firm competes on the lowest cost across a broad market. According to Porter's generic strategies, this is:
- Cost leadership
- Differentiation
- Price discrimination
- Focus on a niche
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In the BCG matrix, what is a low share, high growth product?
- Star
- Question mark
- Dog
- Cash cow
-
What best describes a distinctive capability?
- Standard equipment
- Common software
- Hard-to-copy skill
- Basic machinery
-
Which resource is most directly affected by a major strategic expansion?
- Weekly wages
- Financial resources
- Daily stationery
- Office stationery
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What is the main risk of a diversification strategy?
- Unfamiliar markets
- Customer loyalty
- Lower overheads
- Excessive profit
-
What is a key limitation of the BCG matrix?
- Uses market share
- Measures growth rate
- Classifies products
- Ignores profitability
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What is a major risk of using Porter's differentiation strategy?
- Customers see no value
- Prices must be undercut
- Production costs are lowest
- Markets lack any competition
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Which time horizon best characterises a tactical business decision?
- Short-term
- Decennial
- Long-term
- Permanent
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What human resource action is often triggered by entering a new market?
- Liquidating assets
- Deregistering shares
- Retraining staff
- Reducing wages
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What is the key difference between market penetration and market development?
- Costs reduced
- Ownership transferred
- New product launched
- New market entered
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What problem does a firm face if it is stuck in the middle?
- Excessive market share
- Strong brand loyalty
- Maximum cost efficiency
- No clear advantage
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