Lesson 1.4.3b

1.4.3b How the marketing mix elements work together Quiz: Pearson Edexcel Business, Unit 4

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 1.4.3b, How the marketing mix elements work together: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 4: Making the business effective, written with Revision Ninja.

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The 20 questions

  1. Why must the four elements of the marketing mix be consistent with each other?

    • So that the business can avoid advertising any of its products at all
    • So that the government can regulate the price of every product sold in the UK
    • So that each element can be changed independently without affecting the others
    • So that a premium product is not sold at a budget price in a poor-quality setting

  2. A business sells a premium handbag. Which combination of mix elements would be most consistent?

    • A medium price, sales through vending machines, and free samples only
    • A high price, exclusive stores, and advertising in fashion magazines
    • A low price, sales through supermarkets, and advertising in trade journals
    • A low price, sales through street markets, and no advertising at all

  3. A competitor cuts its prices by 15%. Which response would best show a business balancing its marketing mix?

    • Keeping its price the same but improving promotion to show the product's added value
    • Matching the price cut and reducing product quality to protect its profit margins
    • Raising its price sharply to show that it is a premium brand in every case
    • Stopping all promotion so that customers do not notice the price difference at all

  4. Why might a business change its marketing mix when consumer needs change?

    • Because the government requires all businesses to change their marketing mix every single month of the year
    • Because customers' tastes and budgets change, so the product, price or promotion may need to adjust
    • Because consumers never change their minds once they have bought a product, so the mix is never updated
    • Because promotion is the only element of the mix that customers ever notice when they shop for products

  5. Consumers increasingly want healthy, low-sugar drinks. Which change to the marketing mix responds most directly?

    • Increasing the sugar content to make the drinks taste better
    • Cutting all prices by 50% to clear old stock regardless of demand
    • Adding a low-sugar product range and promoting its health benefits
    • Stopping all sales in shops and selling only through vending machines

  6. Which of these shows the impact of technology on the marketing mix?

    • A business keeps its prices the same for ten years regardless of its rising costs
    • A business uses social media adverts to reach younger customers at a lower cost
    • A business ignores its website because it is always out of date and rarely updated
    • A business refuses to use any computers and sells its goods only by post to customers

  7. How does e-commerce affect the place element of the marketing mix?

    • It adds an online channel, so customers can buy directly from the business's website
    • It means the business must sell only through physical shops in the high street
    • It makes the business's location irrelevant to the price it can charge
    • It removes the need for any distribution network, so products never need delivering

  8. A business reduces its product range to focus on its most profitable lines. Which marketing mix decision does this show?

    • A promotion decision that stops all advertising for the business
    • A place decision that moves the business to a new town
    • A product decision that changes the range offered to customers
    • A price decision that sets the price of all products at the same level

  9. A business uses digital communication to offer a discount to loyal customers by email. Which elements are combined here?

    • Promotion and price, because the message and the discount work together
    • Place and product, because the email acts as a channel for the item sold
    • Price only, because the email has no real effect on how the business promotes goods
    • Product only, because the email is a type of digital product sent to customers

  10. Why might a business with a low-cost product choose low-cost promotion?

    • Because the law prevents businesses with low prices from advertising in any public medium
    • Because low-cost products never need any promotion at all in any market they enter
    • Because low-cost promotion always makes customers buy premium goods instead of the basic line
    • Because a high-cost advertising campaign for a low-priced item may not be worth the spending

  11. A business faces strong competition from a rival with a larger advertising budget. Which response best balances the mix?

    • Doubling the advertising budget no matter what the other elements of the mix are doing
    • Withdrawing from the market, since advertising is the only way to compete for customers
    • Ignoring customers' feedback because the rival's advertising is more visible in the press
    • Competing on price, product quality and place, rather than only trying to outspend on adverts

  12. Which of these shows a business responding to changing consumer needs with its marketing mix?

    • A business adds vegan options to its menu after customers ask for them
    • A business keeps selling the same product and ignores new trends
    • A business raises all prices by 40% and stops listening to its customers
    • A business removes its website because it prefers to sell by letter

  13. A business uses an expensive premium price with a low-quality product. Why is this a problem?

    • Customers may feel the price does not match the quality, which damages the brand
    • Customers always expect low-quality products to have high prices, so there is no problem
    • The business cannot advertise a product that has a high price at all
    • The government will fine the business for charging a high price on any product

  14. Which element of the marketing mix is most affected by a business's decision to sell through a supermarket chain?

    • Promotion, because supermarkets never advertise any products
    • Product, because supermarkets change the product's ingredients
    • Place, because the supermarket changes how and where the product reaches customers
    • Price, because supermarkets set a fixed price that cannot be changed by the business

  15. A business launches a new product with a launch price and a social media campaign. Which two elements are being used together?

    • Product only, since launch prices are a type of product feature
    • Price and promotion, to attract early customers and build awareness
    • Place only, since social media is a distribution channel for goods
    • Place and product, to change the design and location at the same time

  16. What is the main risk of making changes to one element of the marketing mix without considering the others?

    • The mix may become inconsistent, so customers receive mixed messages about the product
    • The business will automatically lose its right to sell its products in the market
    • The business will never be able to increase its prices again in the future at all
    • The business will be forced to close the same day by the government, without notice

  17. A business has a high-quality product, a high price and is sold through exclusive shops. Which promotion strategy would fit best?

    • Free samples handed out in shopping centres to anyone who passes
    • Heavy discounting through online flash sales and bargain sites
    • Prestige advertising in quality magazines and at high-end events
    • Television adverts that focus only on the lowest price in the market

  18. Which example best shows how the mix elements work together to compete in a market?

    • A luxury hotel offers cheap rooms, sells only in street markets and uses no advertising
    • A budget airline offers low fares, sells online and uses simple advertising about its low prices
    • A fashion brand sells only through its website, offers no product changes and never advertises
    • A corner shop charges premium prices, sells only through vending machines and never promotes its goods

  19. Why might a business review its marketing mix regularly?

    • Because competitors, technology and customer needs change over time
    • Because advertising is the only element that ever needs to be checked
    • Because the government requires all marketing mixes to be reviewed weekly
    • Because the mix can never be changed after it has been set once

  20. A business uses social media to offer a limited-time price and invites customers to order online. Which combination of elements does this describe?

    • Promotion, price and place, because the message, offer and sales channel work together
    • Price only, because the time-limited offer sets the price and nothing else in the mix
    • Product only, because social media is a type of product feature that customers can view
    • Place only, because social media is a distribution channel for goods sold to buyers

All Pearson Edexcel Business quizzes