Lesson 1.4.3a

1.4.3a Price, product, promotion and place Quiz: Pearson Edexcel Business, Unit 4

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 1.4.3a, Price, product, promotion and place: 20 multiple choice questions for the Pearson Edexcel GCSE Business (1BS0), Unit 4: Making the business effective, written with Revision Ninja.

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The 20 questions

  1. Which of these is the four Ps of the marketing mix?

    • Product, purpose, position, plan
    • Price, product, promotion, place
    • Profit, production, planning, people
    • Price, promotion, personnel, profit

  2. Which element of the marketing mix refers to the goods or services a business offers?

    • Price
    • Place
    • Promotion
    • Product

  3. Which element of the marketing mix covers how a business communicates with customers, such as advertising?

    • Product
    • Promotion
    • Place
    • Price

  4. Which element of the marketing mix refers to where a product is sold and how it reaches customers?

    • Place
    • Promotion
    • Price
    • Product

  5. A company sets the price of its new phone at £600 because it wants a premium image. Which element of the marketing mix is this?

    • Place
    • Product
    • Promotion
    • Price

  6. A business sells its products through a website and in supermarkets. Which element is this?

    • Place
    • Product
    • Price
    • Promotion

  7. A brand runs a television advert and social media campaign. Which element is this?

    • Price
    • Place
    • Promotion
    • Product

  8. A business offers a 20% discount for a limited period. Which element of the marketing mix is being used?

    • Product
    • Promotion
    • Place
    • Price

  9. Which of these is a product decision for a bakery?

    • Choosing to sell gluten-free bread as a new line
    • Choosing to charge £2 for a loaf of its everyday bread
    • Choosing to sell its bread through a supermarket chain
    • Choosing to advertise the bakery on local radio stations

  10. Which of these is a promotion decision for a gym?

    • Setting monthly membership fees at £40 for every member
    • Adding a new spin class to its weekly timetable of classes
    • Choosing a location near a busy train station for the gym
    • Offering a free week's membership to attract new members

  11. Which element of the marketing mix is most closely linked to the decision to sell goods online rather than in a shop?

    • Promotion
    • Price
    • Place
    • Product

  12. A business decides to package its product in eco-friendly materials. Which element is this?

    • Product
    • Price
    • Place
    • Promotion

  13. A clothing brand sells its jackets for £120 and says they are made from recycled materials. Which two elements are involved?

    • Price only, because £120 is the only thing the customer sees
    • Place only, because the recycled material is delivered to the store
    • Product and promotion, because the design and the message both matter
    • Price and place, because the jacket is sold at a set point in the high street

  14. Which of these is a price decision for a small business?

    • Choosing which supermarket to sell its goods through in the local area
    • Choosing which colour of logo appears on its website and social media
    • Choosing whether to use premium or budget pricing for its product
    • Choosing the design of its packaging and the layout of its shop window

  15. Why is price one of the most flexible elements of the marketing mix?

    • Because it is set by the government for all products in the UK
    • Because it can be changed quickly in response to competitors or costs
    • Because it can never be changed once it has been set by the business
    • Because it does not affect customers' buying decisions at all

  16. A business sells its goods in a town centre shop instead of a warehouse outlet. Which element is this decision about?

    • Price
    • Promotion
    • Product
    • Place

  17. Which element of the marketing mix would a new brand use to make customers aware it exists?

    • Place
    • Promotion
    • Price
    • Product

  18. A business chooses to sell its product through a franchise network. Which element is this?

    • Place
    • Promotion
    • Price
    • Product

  19. Which of these best describes the purpose of the promotion element?

    • To inform and persuade customers to buy the product
    • To set the lowest possible price for all goods in a market
    • To design a product that will last for many years
    • To decide where the business's head office should be based

  20. A café decides to offer a loyalty card that gives a free drink after ten purchases. Which element is this?

    • Price only, because it changes the cost of a single cup of coffee sold in the café
    • Place, because it changes where the café is located within the town centre
    • Product, because it changes the drinks that are made and served in the café
    • Promotion, because it is a sales incentive that encourages repeat visits

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