1.1.1b Original ideas and adapting existing products, services and ideas Quiz: Pearson Edexcel Business, Unit 1

The 20 questions

1. Which of these is an original business idea?

   • Opening a second branch of an existing restaurant in a nearby town
   • A mobile app that lets users swap unwanted clothes with strangers in their area
   • Selling the same brand of trainers at a lower price than rival shops
   • Copying a competitor's menu and offering it in a different city

2. What does adapting an existing product or idea involve?

   • Inventing a completely new product that no other business has ever made
   • Employing more staff to produce the same product in larger quantities
   • Stopping production of a product that customers no longer want to buy
   • Taking an existing product or idea and changing it to suit a new need

3. A gym adds a 'boxercise' class based on a popular idea from another country. Which best describes this?

   • A completely original idea that no gym had ever tried before this class
   • An adapted idea taken from an existing concept and changed for local customers
   • A dynamic change in the price charged for gym membership each month
   • An obsolete service that customers have stopped using completely

4. Why might an entrepreneur choose to adapt an existing idea rather than create an original one?

   • Adapting an idea can carry less risk because the market for it already exists
   • Adapting an idea means no competitors will ever enter the market
   • Adapted ideas always cost less to market than any original idea
   • Original ideas never need any research into what customers want

5. Which of these is the best example of an original product?

   • A second edition of a well-known cookery book with updated recipes
   • A café serving the same drinks as the one across the road
   • A first-ever app that identifies plants from a photo taken on a phone
   • A clothing range copied from a famous designer and sold more cheaply

6. A supermarket adds self-scan checkouts that rival stores already use. Is this an original idea or an adapted one?

   • Adapted, because an existing idea has been taken up and fitted to the supermarket
   • Original, because the supermarket invented the self-scan idea itself
   • Dynamic, because the checkouts change the layout of the shop floor
   • Obsolete, because self-scan checkouts have stopped being used by customers

7. A hairdresser adds an online booking system based on one used by salons in other cities. Which best describes this?

   • A new original service that no salon in the country has offered before
   • An adaptation of an existing idea for a local market
   • An obsolete booking method that customers have stopped using entirely
   • A dynamic change in the hours during which the salon is open

8. A small bakery wants to launch something new without much risk. Which action is most likely to suit it?

   • Stopping all sales of its existing products while the new idea is developed
   • Adapting a successful bakery product idea from another town for its own customers
   • Borrowing money to open five shops at once in different regions
   • Inventing a new kind of bread that has never been eaten anywhere before

9. Why can an original idea be riskier than an adapted idea?

   • Original ideas always need more staff than adapted ideas to produce them
   • Original ideas cannot be protected, so anyone can copy them the next day
   • There is no proof yet that customers want it, so demand is uncertain
   • Customers never like new products, so they will always refuse to buy them

10. Which is the best example of adapting an existing idea to meet a new market need?

    • A bike firm offers free repairs to any customer who spends over ten pounds
    • A bike firm adds an electric motor to an existing bicycle design for hilly areas
    • A bike firm closes its factory and buys all its bicycles from overseas suppliers
    • A bike firm sells bicycles made from wood that have never been produced before

11. What is the main difference between an original idea and an adapted idea?

    • An original idea is new, while an adapted idea changes something that already exists
    • An original idea is made by a large firm, while an adapted idea is made by a small one
    • An original idea is sold abroad, while an adapted idea is sold only at home
    • An original idea is cheaper to make, while an adapted idea always costs more

12. A children's toy firm takes a popular board game and creates a version for tablets. Which idea type is this?

    • Dynamic, because the price of toys changes regularly over the year
    • Adapted, because an existing game idea has been changed for a new platform
    • Obsolete, because board games are no longer produced by any toy firm
    • Original, because no toy firm has ever made a game for children before

13. Which example best shows an entrepreneur using an original idea rather than an adapted one?

    • A chef opens a restaurant offering the same food at a lower price than nearby rivals
    • A chef opens a restaurant serving a dish invented in her own kitchen for the first time
    • A chef opens a restaurant with the same menu as a successful chain across the country
    • A chef opens a restaurant serving a fish-and-chip menu copied from a famous rival

14. A firm adapts an idea from abroad. Which step is most important before it launches the adapted product?

    • Ordering several thousand units before any customer has been asked about it
    • Researching whether local customers will want the changed product
    • Asking the owner's family to decide whether the product is any good
    • Cutting the price to the lowest possible level to beat every rival

15. Which is an example of a new business idea coming from original thinking rather than adaptation?

    • A firm that buys tyres from a recycler and resells them without any changes
    • A firm that copies a rival's well-known recycling service and sells it more cheaply
    • A firm that develops a new way of turning old tyres into garden paving
    • A firm that opens a second shop selling the same recycled tyres in a town

16. Which of these is most likely to be a source of an original business idea?

    • An entrepreneur buying a franchise that has operated successfully for decades
    • An entrepreneur copying a rival's pricing strategy exactly as it was launched
    • An entrepreneur noticing a gap for a service that nobody in the area offers yet
    • An entrepreneur repeating the layout of a shop from a magazine article exactly

17. A business is considering adapting an idea for an older group of customers. What is a likely benefit?

    • It can avoid all marketing costs because older customers buy without adverts
    • It can remove the need to check whether the adaptation will work at all
    • It can guarantee sales growth every year regardless of market conditions
    • It can reach customers whose needs the existing product has not yet met

18. Which statement about original ideas is accurate?

    • They never need to be tested with customers before the launch date
    • They always guarantee higher profits than any adapted idea would produce
    • They can give a business a competitive advantage if customers value them
    • They are always cheaper to produce than existing products on the market

19. An entrepreneur adapts an existing idea. Which combination best describes the adaptation?

    • Keeping the core idea and changing features to suit a new customer group
    • Creating a totally new product that has no link to any existing product
    • Selling the same product at the same price in the same locations as before
    • Removing the product from the market because customers no longer want it

20. Why do entrepreneurs often look at overseas ideas before deciding whether to adapt them?

    • Because overseas ideas can never be changed to suit local customers at all
    • Because a proven overseas idea shows that customers may want something similar
    • Because overseas ideas remove the need to carry out any market research
    • Because overseas ideas are always cheaper to buy than original local ideas

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