Lesson 2.5.1

2.5.1 Strategy and implementation Quiz: OCR Business, Unit 2

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 2.5.1, Strategy and implementation: 20 multiple choice questions for the OCR Business (H431), Unit 2: Business objectives and strategy, written with Revision Ninja.

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The 20 questions

  1. Which Ansoff strategy involves selling existing products into existing markets?

    • Diversification
    • Product development
    • Market penetration
    • Market development

  2. A bakery opens an IT consulting firm. Which Ansoff strategy carries the highest risk here?

    • Market penetration
    • Product development
    • Market development
    • Diversification

  3. Which Porter strategy targets a broad market by offering uniquely valued product features?

    • Differentiation focus
    • Cost leadership
    • Cost focus
    • Differentiation

  4. What happens to a business that fails to choose between cost leadership and differentiation?

    • Market leader
    • Strategic drift
    • First mover
    • Stuck in middle

  5. Which Bowman Clock position combines moderate prices with high perceived product benefits?

    • Non-competitive
    • Low price
    • Focused differentiation
    • Hybrid

  6. What occurs when a business strategy fails to keep pace with environmental changes?

    • Corporate failure
    • Strategic drift
    • Strategic fit
    • Tactical gap

  7. Which term best describes long-term, high-risk decisions made by senior business management?

    • Functional decisions
    • Operational decisions
    • Strategic decisions
    • Tactical decisions

  8. Selling existing soft drinks to new consumers in Asia represents which strategic option?

    • Market penetration
    • Market development
    • Diversification
    • Product development

  9. A manager alters weekly staff rotas to handle surge demand. What type of decision is this?

    • Tactical decision
    • Corporate vision
    • Strategic decision
    • Strategic drift

  10. In Bowman's Clock, what describes offering low perceived value at a high price?

    • Monopoly pricing
    • Focused differentiation
    • Low price
    • Hybrid strategy

  11. In Lewin's Force Field Analysis, which forces must outweigh restraining forces for change?

    • Tactical forces
    • Driving forces
    • Cultural forces
    • External forces

  12. Which strategy level outlines the overall purpose and scope of the entire organisation?

    • Functional strategy
    • Corporate strategy
    • Operational strategy
    • Tactical strategy

  13. Which planning tool identifies the longest sequence of dependent activities in strategy rollout?

    • Ansoff matrix
    • Decision tree
    • Critical path analysis
    • Porters grid

  14. In strategic target setting, what does the 'R' in the SMART acronym stand for?

    • Realistic
    • Rational
    • Resilient
    • Rapid

  15. What is preparing alternative business plans for unexpected, high-impact events called?

    • Scenario testing
    • Contingency planning
    • Tactical mapping
    • Strategic drift

  16. Which leadership style is most effective during emergency strategic implementation crises?

    • Democratic leadership
    • Laissez-faire leadership
    • Autocratic leadership
    • Paternalistic leadership

  17. What frequently causes strategic implementation failure despite having a well-researched strategy?

    • Low interest rates
    • High liquidity
    • Cultural resistance
    • Excess capacity

  18. A car manufacturer launches a new electric model to its existing loyal customer base. Which strategy is this?

    • Product development
    • Diversification
    • Market development
    • Market penetration

  19. Which framework evaluates industry profitability and competitive attractiveness before strategic execution?

    • Porter's Five Forces
    • Boston Matrix
    • Pugh Matrix
    • Bowman's Clock

  20. Which Porter generic strategy targets a narrow market segment by offering the lowest price?

    • Differentiation focus
    • Cost leadership
    • Market penetration
    • Cost focus

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