Lesson 2.10.1

2.10.1 Models of strategic choice Quiz: OCR Business, Unit 2

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 2.10.1, Models of strategic choice: 20 multiple choice questions for the OCR Business (H431), Unit 2: Business objectives and strategy, written with Revision Ninja.

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The 20 questions

  1. According to Ansoff's Matrix, selling existing products in existing markets is known as what?

    • Product development
    • Diversification
    • Market development
    • Market penetration

  2. Which strategy in Ansoff's Matrix carries the highest level of risk for a business?

    • Market development
    • Product development
    • Market penetration
    • Diversification

  3. A bakery launching gluten-free versions of existing cakes to current customers represents which strategy?

    • Diversification
    • Market penetration
    • Market development
    • Product development

  4. A UK retailer opening its very first retail stores in Australia is executing which strategy?

    • Market development
    • Product development
    • Market penetration
    • Diversification

  5. According to Porter's Generic Strategies, achieving the lowest production costs in an industry is called what?

    • Cost focus
    • Focused differentiation
    • Cost leadership
    • Differentiation

  6. In Porter's Generic Strategies, targeting a narrow market segment with a unique product is called what?

    • Cost leadership
    • Cost focus
    • Focused differentiation
    • Broad differentiation

  7. A luxury watchmaker charging premium prices for high-quality items in a niche market uses which strategy?

    • Focused differentiation
    • Cost leadership
    • Market penetration
    • Cost focus

  8. A budget supermarket minimising operating costs to offer lowest prices nationwide uses which Porter strategy?

    • Differentiation
    • Cost focus
    • Cost leadership
    • Focused differentiation

  9. According to Bowman's Strategic Clock, which position offers high perceived product benefits at a moderate price?

    • Low price
    • Loss leader
    • Differentiation
    • Hybrid strategy

  10. On Bowman's Strategic Clock, positions six, seven and eight are collectively described as what?

    • Cost leadership
    • Niche strategies
    • Growth strategies
    • Uncompetitive positions

  11. A company raising prices while offering standard or low-quality products occupies which Bowman Clock position?

    • Monopoly pricing
    • Hybrid strategy
    • Low price
    • Differentiation strategy

  12. Which Bowman Strategic Clock position matches Michael Porter's broad differentiation strategy?

    • Position 5
    • Position 4
    • Position 1
    • Position 3

  13. In the BCG Matrix, products with high market share in a low-growth market are called what?

    • Dogs
    • Stars
    • Question marks
    • Cash cows

  14. In the BCG Matrix, products with low market share in a high-growth market are called what?

    • Cash cows
    • Question marks
    • Stars
    • Dogs

  15. A business uses profits from its cash cows to fund development of which BCG category?

    • Question marks
    • Mature stars
    • Dogs
    • Cash cows

  16. A business deciding to divest or liquidate a product line typically does so for which BCG category?

    • Dogs
    • Question marks
    • Cash cows
    • Stars

  17. What key dimensions does Ansoff's Matrix compare to evaluate potential growth strategies?

    • Risk and reward
    • Strengths and weaknesses
    • Costs and prices
    • Products and markets

  18. In Porter's Generic Strategies, failing to adopt a clear competitive position leaves a business where?

    • Market leader
    • Focused differentiator
    • Stuck in the middle
    • Cost reducer

  19. A firm assessing market growth rate and relative market share uses which strategic choice model?

    • Porter's Generic Strategies
    • Ansoff's Matrix
    • BCG Matrix
    • Bowman's Clock

  20. Which strategic model evaluates competitive options based on price and customer perceived value?

    • Ansoff's Matrix
    • BCG Matrix
    • PESTLE analysis
    • Bowman's Strategic Clock

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