Lesson Y9-U05-L05

Y9-U05-L05 Collecting Qualitative Data Quiz: KS3 Geography, Unit 17

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson Y9-U05-L05, Collecting Qualitative Data: 20 multiple choice questions for the KS3 Geography (National Curriculum), Unit 17: Year 9: Thinking Like a Geographer: Fieldwork and Geographical Enquiry, written with Revision Ninja.

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The 20 questions

  1. Define qualitative data in one sentence.

    • Information about quality or feelings, given in words, not numbers
    • Information that can only be collected by using a computer
    • Information that is averaged from many repeated numerical readings
    • Information that is always recorded as an exact number on a scale

  2. Which of these answers the question 'what is it like?' rather than 'how many?'

    • Mean data
    • Qualitative data
    • Quantitative data
    • Anomaly data

  3. Which of these is an example of quantitative data?

    • A photograph showing graffiti on a wall near the bus stop
    • An interview in which a shopper describes why they come here
    • A traffic count of 320 pedestrians in one hour
    • A comment that the street feels run-down and unsafe after dark

  4. What is an environmental quality survey (EQS)?

    • A scoring sheet that rates how good or poor a place looks and feels
    • A map that shows the location of all the roads in the area
    • A questionnaire that is posted to every household in the town
    • A list of the instruments used to measure rainfall each day

  5. Which method best suits finding out the opinions of 100 shoppers quickly?

    • A questionnaire with fixed questions asked to many people
    • An interview with one trader about their experience in depth
    • An environmental quality survey of a single street
    • A field sketch of the shop fronts on the high street

  6. Which method would best capture one local trader's experience in depth?

    • A bar chart comparing the sales of several shops
    • A tally chart counting customers entering the shop
    • A questionnaire given to 100 people at once
    • An interview with open, detailed questions

  7. Which question is biased and should be rewritten?

    • How safe do you feel in the park during the day?
    • How would you rate the cleanliness of the park? Please give a score from 1 to 5
    • Don't you agree the park is absolutely dreadful these days?
    • How often do you visit the park in a typical week?

  8. Which of these is a fair, unbiased questionnaire question?

    • How would you rate the cleanliness of this street? 1 = very poor, 5 = very good
    • How awful is the litter on this disgusting street of ours?
    • Don't you agree this street is filthy and should be cleaned by the council this year?
    • Isn't this street simply too dirty for anyone to enjoy?

  9. Why must an EQS use the same scale at every site?

    • So the comparison between sites is fair
    • So that the scores can be recorded without any writing at all
    • So that every site gets exactly the same total score each time
    • So that the survey can be finished more quickly by one person

  10. Site A scores 20 out of 25 and Site B scores 8 out of 25 on an EQS. Which site has the higher environmental quality?

    • Neither site, because EQS scores cannot be compared at all
    • Site B, because it has fewer categories to score on the sheet
    • Site A, because its score is higher on the same scale
    • Both sites, because the scores are on the same scale

  11. Why might two people give different EQS scores for the same site?

    • The scale on the sheet is different for each person scoring
    • The site changes its appearance during each single minute
    • The EQS sheet has no categories at all for scoring
    • Scoring is subjective, and people judge quality differently

  12. Why is an interview a useful method for qualitative data?

    • It is quicker than any other method in every situation
    • It never contains any bias from the person asking questions
    • It captures feelings and reasons in rich, detailed answers
    • It produces exact numbers that can be averaged across many people

  13. Which limitation applies to qualitative data?

    • It can be compared directly with any quantitative data at all
    • It can never describe how a place feels to the people in it
    • It always produces numbers that are exact and easy to average across many sites
    • Views are subjective and small samples may not represent everyone

  14. Why can a questionnaire question be biased by its words?

    • Words in a questionnaire always stop people from answering it at all
    • Words in a questionnaire make every answer a number instead
    • Loaded words lead people towards one answer before they respond
    • Words in a questionnaire are only ever checked by a computer

  15. A student asks shoppers 'How safe do you feel on this street?' with answers from 1 (very unsafe) to 5 (very safe). Which type of data is collected?

    • Neither type, because a questionnaire cannot collect any data
    • Qualitative data, because the question asks about feelings
    • Quantitative data, because the answers are scored as numbers
    • Both types equally, because the answers are both numbers and words

  16. Which fieldwork method would be most suitable for recording what a place looks like?

    • A bar chart comparing the number of shops on each street
    • A tally chart counting the number of people who pass by
    • A thermometer placed in the middle of the high street
    • An annotated photograph or a field sketch with labels

  17. Why must the categories on an EQS be chosen carefully?

    • So that every category scores exactly the same total each time
    • So that each category measures a clear aspect of the place
    • So that no one ever needs to look at the place being scored
    • So that the EQS can be completed in under one minute

  18. Evaluate in one sentence: can qualitative data ever be as reliable as quantitative data?

    • Yes, because words always describe a place more exactly than numbers do in every case
    • It can be useful but is usually less reliable, since judgements are personal
    • Yes, because qualitative data is always averaged in the same way
    • No, because qualitative data can never be collected in the field

  19. Which description best fits an open question in a questionnaire?

    • It is always answered by a computer rather than a person
    • It lets people give a detailed answer in their own words
    • It can only ever be answered with the word yes or no
    • It offers a fixed list of numbers for people to tick

  20. Which is a limitation of an interview?

    • It never allows the interviewer to ask any follow-up question during the talk
    • It is time-consuming and can only cover a small number of people
    • It cannot record any opinions or feelings of the person
    • It always gives exact numbers that can be averaged directly

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