Lesson 3.3.1

3.3.1 Setting marketing objectives Quiz: AQA Business, Unit 3

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.3.1, Setting marketing objectives: 20 multiple choice questions for the AQA Business (7132), Unit 3: Marketing management, written with Revision Ninja.

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The 20 questions

  1. Market share is calculated as:

    • The firm's sales divided by total market sales, multiplied by 100
    • The firm's profit divided by the firm's revenue
    • Total market sales minus the firm's sales
    • The firm's sales multiplied by total market sales

  2. Sales value differs from sales volume because sales value:

    • Is measured in units rather than money
    • Excludes any price discounts offered
    • Counts only units returned by customers
    • Multiplies units sold by the selling price, so it reflects revenue

  3. Brand loyalty as a marketing objective refers to:

    • The percentage of employees who wear the company's logo
    • The number of new brands a company launches each year
    • The legal protection of a brand name through trademarks
    • Customers' repeated preference for a brand over alternatives

  4. Why is setting marketing objectives valuable?

    • It gives direction and measurable targets so that marketing performance can be monitored and evaluated
    • It guarantees a fixed level of sales regardless of market conditions
    • It removes the need for market research
    • It ensures competitors cannot change their prices

  5. Market growth refers to:

    • The percentage of consumers who buy the product for the first time only
    • The percentage increase in total sales of all firms in a market over a period
    • The increase in a single firm's profit over a period
    • The number of firms that enter a market in one year

  6. Which objective measures how a firm's share of the market is changing?

    • Market size objective
    • Brand loyalty objective
    • Market share objective
    • Sales value objective

  7. Market size is best described as:

    • The number of firms operating in a market at a single point in time
    • The average price paid by consumers for a product
    • The total sales of a product in a market over a period, summed across all firms
    • The geographic area covered by a firm's distribution network

  8. A firm sells 450,000 in a market worth 3,000,000. What is its market share?

    • 45%
    • 6.7%
    • 22.2%
    • 15%

  9. A firm's sales rise from 800,000 to 1,000,000. What is the percentage sales growth?

    • 125%
    • 20%
    • 25%
    • 80%

  10. Market sales grew 10% (5,000,000 to 5,500,000) and the firm's sales grew 15% (1,000,000 to 1,150,000). Which conclusion is correct?

    • Its market share fell, from 20% to about 19%
    • Its market share stayed the same at 20%
    • Its market share fell to zero
    • Its market share increased, from 20% to about 20.9%

  11. A business sells 12,000 units at 15 each. What is its sales value?

    • 180,000
    • 27,000
    • 12,000
    • 1,800

  12. A small firm with limited funds wants to strengthen its brand in a niche market. Which objective is most appropriate?

    • A sales volume objective of 50% growth in one month
    • A market share objective of 60% of the national market
    • A brand loyalty objective among its existing niche customers
    • A market size objective covering all global markets immediately

  13. A firm holds 25% of a market worth 4,000,000. What are its sales?

    • 1,000,000
    • 4,250,000
    • 400,000
    • 250,000

  14. A market grows from 2,000,000 to 2,400,000. What is the percentage market growth?

    • 120%
    • 16.7%
    • 20%
    • 2%

  15. A firm's sales are rising slowly while the overall market is growing quickly. What does this imply?

    • Its market share is rising faster than the market
    • Its market share must be exactly 100%
    • Its brand loyalty must have increased by default
    • Its market share is falling, even though its sales are rising

  16. Evaluate: what is the strongest argument against setting only sales volume objectives?

    • Volume objectives cannot be measured using any data source
    • Volume objectives are illegal for firms in the UK
    • Volume can rise by discounting heavily, cutting revenue and profit, so value and profitability should also be targeted
    • Volume is always measured in pounds, so it is misleading

  17. A firm has a 12% share of a 5,000,000 market. It aims for 15% next year, and the market grows 10%. What sales are needed to reach a 15% share?

    • 825,000
    • 600,000
    • 900,000
    • 750,000

  18. Which factor most limits a firm's ability to increase its market share?

    • Market research that is too detailed
    • A website with too many images
    • Strong competitors with established brand loyalty that customers are unwilling to switch from
    • A marketing team that is too large

  19. A firm sells 100 units at a price of 10, then sells 120 units at 9 after a price cut. By what percentage did sales value change?

    • 8%
    • 12%
    • 10%
    • -2%

  20. Why might brand loyalty be a more valuable marketing objective than sales volume in the long run?

    • Loyal customers never change their buying behaviour, so no marketing is needed
    • Brand loyalty removes the need for any competition
    • Loyalty is measured in units sold, making it identical to volume
    • Loyal customers buy repeatedly and cost less to retain, supporting stable future sales and resisting price competition

All AQA Business quizzes