Lesson 4.3.1

4.3.1 Global marketing approaches and localisation Quiz: Pearson Edexcel Business, Unit 4

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 4.3.1, Global marketing approaches and localisation: 20 multiple choice questions for the Pearson Edexcel Business (9BS0), Unit 4: Global business, written with Revision Ninja.

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The 20 questions

  1. What is the core feature of a glocalisation marketing strategy?

    • Adapting to local markets
    • Ignoring cultural differences
    • Domestic market focus
    • Standardised global launch

  2. What defines an ethnocentric approach to international marketing?

    • Local joint ventures
    • Decentralised management
    • Total product adaptation
    • Using domestic strategies

  3. What defines a polycentric approach to global marketing?

    • Tailoring strategies locally
    • Centralising marketing decisions
    • Replicating domestic strategies
    • Standardising products worldwide

  4. Which global marketing approach blends worldwide standardisation with local adaptation?

    • Geocentric approach
    • Ethnocentric approach
    • Domestic approach
    • Polycentric approach

  5. Which two dimensions form the core framework of Ansoff's Matrix?

    • Products and markets
    • Imports and exports
    • Costs and revenues
    • Prices and profits

  6. Which action is an example of adapting the product element for international markets?

    • Adjusting retail prices
    • Changing distribution channels
    • Translating promotional slogans
    • Modifying product flavours

  7. A firm earns 60% of its 500 million sales at home and the rest overseas. What are its overseas sales?

    • 300 million
    • 100 million
    • 40 million
    • 200 million

  8. A global brand introduces a local flavour in one Asian country. Which concept does this illustrate?

    • Glocalisation
    • Market penetration
    • Domestic marketing
    • Diversification

  9. A firm with an existing product enters a new country. Which Ansoff strategy is this?

    • Market development
    • Diversification
    • Market penetration
    • Product development

  10. Which global marketing strategy adapts the marketing mix to suit local market differences?

    • Domestic approach
    • Geocentric approach
    • Polycentric approach
    • Ethnocentric approach

  11. What is the main financial benefit of using a standardised global marketing strategy?

    • Tailored brand image
    • Economies of scale
    • High price premium
    • Local responsiveness

  12. What is a major risk for a firm adopting an ethnocentric marketing approach overseas?

    • Increased trade tariffs
    • Diluted brand identity
    • Higher production costs
    • Ignoring local tastes

  13. Which global marketing approach balances standardisation with local market adaptation?

    • Polycentric approach
    • Geocentric approach
    • Ethnocentric approach
    • Domestic strategy

  14. A geocentric global marketing strategy is best described as which approach?

    • A domestic approach
    • A polycentric approach
    • A standardized approach
    • A mixed approach

  15. A brand name translating offensively in a foreign language reflects which barrier?

    • Distribution bottlenecks
    • Economic protectionism
    • Legal restrictions
    • Cultural differences

  16. Standardised marketing costs £1.2m globally. Localised costs £300,000 per market across 40 markets. Calculate the saving.

    • £10.8 million
    • £12.0 million
    • £1.2 million
    • £2.8 million

  17. Which Ansoff strategy involves selling new products in existing overseas markets?

    • Product development
    • Market penetration
    • Market development
    • Diversification

  18. What is a major drawback of using a polycentric global marketing strategy?

    • High production standardisation
    • Eliminated translation costs
    • Centralised headquarters control
    • Inconsistent brand image

  19. In a global marketing mix, what does the 'place' element primarily focus on?

    • Product design
    • Pricing strategies
    • Promotional media
    • Distribution channels

  20. What strategy modifies marketing elements locally while maintaining a core global brand?

    • Diversification
    • Glocalisation
    • Ethnocentrism
    • Standardisation

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