Lesson 3.2.6

3.2.6 Impact of advertising on children (social) Quiz: OCR Psychology, Unit 3

20 questions

Written by Revision Ninja · Last reviewed 11 October 2026

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Lesson 3.2.6, Impact of advertising on children (social): 20 multiple choice questions for the OCR Psychology (H567), Unit 3: Applied psychology (Component 03), written with Revision Ninja.

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The 20 questions

  1. At approximately what age do children typically develop an understanding of commercial intent?

    • Two years
    • Twelve years
    • Eight years
    • Four years

  2. Which Piagetian stage explains why toddlers struggle to understand televised advertising motives?

    • Formal operational
    • Sensorimotor
    • Pre-operational
    • Concrete operational

  3. What primary psychological technique do toy commercials use to create intense desire in children?

    • Operant shaping
    • Classical conditioning
    • Pester power
    • Social proofing

  4. According to Bandura, how might aggressive toy adverts influence young viewers?

    • Sensorimotor reflex
    • Operant conditioning
    • Innate catharsis
    • Social learning

  5. Which regulatory body in the UK oversees television advertising standards for children?

    • BBC Trust
    • Ofcom
    • Ofsted
    • ASA Council

  6. What health issue has been directly linked to junk food advertising exposure in children?

    • Anorexia nervosa
    • Childhood obesity
    • Type 1 diabetes
    • Coeliac disease

  7. Which ethical guideline is often compromised when marketing unhealthy snacks directly to minors?

    • Right to withdraw
    • Informed consent
    • Debriefing
    • Protection from harm

  8. Leo begs his mum for a cereal he saw on TV. What phenomenon does this demonstrate?

    • Social priming
    • Brand loyalty
    • Cognitive bias
    • Pester power

  9. Mia (aged four) believes cartoon characters endorse products because they genuinely like them. Why?

    • Altruism
    • Deduction
    • Heuristic
    • Animism

  10. An advertiser uses bright flashing lights to capture toddler attention. What cognitive process is exploited?

    • Working memory
    • Endogenous focus
    • Deep processing
    • Exogenous attention

  11. A toy ad claims its robot can walk on water, but it cannot. What ethical issue arises?

    • False advertising
    • Confidentiality leak
    • Informed breach
    • Implicit bias

  12. Which research method is most commonly used to study children's immediate reactions to adverts?

    • Field experiment
    • Case study
    • Controlled observation
    • Longitudinal survey

  13. What limitation affects self-report data when interviewing young children about TV ads?

    • High ecological validity
    • Objective measurement
    • Demand characteristics
    • Zero social desirability

  14. Why might longitudinal studies on advertising impact suffer from high attrition rates?

    • Floor effects
    • Participant dropout
    • Practice effects
    • Observer bias

  15. How does restricting junk food adverts before 9pm aim to protect children psychologically?

    • Reducing exposure
    • Increasing stamina
    • Improving nutrition
    • Enhancing cognition

  16. What cognitive shortcut do children use when they assume expensive toys are always superior?

    • Central route
    • Deductive logic
    • Price heuristic
    • Formal schema

  17. Which psychological approach focuses on how media culture shapes children's developing gender roles?

    • Psychodynamic determinism
    • Social constructivism
    • Biological reductionism
    • Evolutionary genetics

  18. What term describes the subtle integration of brand logos into children's online video games?

    • Operant shaping
    • Advergaming
    • Classical pairing
    • Subliminal priming

  19. Why are peer-recommended toys featured by influencers particularly persuasive to adolescents?

    • Logical deduction
    • Identificatory social proof
    • Authoritarian compliance
    • Innate altruism

  20. Which cognitive bias leads children to believe heavily advertised brands are inherently higher quality?

    • Availability heuristic
    • Halo effect
    • Confirmation bias
    • Actor-observer bias

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