Lesson 4.1.5.7
4.1.5.7 Price discrimination Quiz: AQA Economics, Unit 1
20 questions
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Lesson 4.1.5.7, Price discrimination: 20 multiple choice questions for the AQA Economics (7136), Unit 1: Individuals, firms, markets and market failure, written with Revision Ninja.
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The 20 questions
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Price discrimination occurs when:
- Firms set prices equal to marginal cost in all markets
- A firm charges different prices to different consumers for the same good, not reflecting cost differences
- A firm charges the same price to all consumers for every product it sells
- The government sets different prices for each region of the country
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The main condition necessary for price discrimination is that the firm:
- Has no information about its customers' willingness to pay
- Faces a perfectly elastic demand curve in all markets, which means that buyers in each market are equally willing to switch to rivals
- Has some market power and can separate its markets, preventing resale between groups
- Operates in perfect competition with identical products
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Which is an example of third-degree price discrimination?
- A single price for all customers regardless of purchase quantity
- Student discounts at a cinema for the same film and seat
- Lower prices for bulk purchases of the same product
- Charging each customer the maximum price they are willing to pay
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Peak and off-peak pricing for train travel is an example of:
- Predatory pricing to drive rivals out of the market
- Cost-plus pricing with no market power
- Perfect competition, since all tickets sell at the same price on every route and at every time of the day across the whole network
- Price discrimination based on time, separating consumers by willingness to pay and timing
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Dumping, which means selling abroad below the domestic price, is an example of:
- Price discrimination between domestic and foreign markets
- A cartel setting a common export price, which means that member firms agree a shared minimum price for their goods sold overseas
- Predatory pricing against domestic rivals only, where the firm sells below cost at home to drive local competitors out of business
- Perfect competition in international markets, where many exporters sell identical goods at the same world price in every country
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A monopolist can sell to group A (price elasticity -2) and group B (price elasticity -4). Which group should be charged the higher price to maximise profit?
- Neither group should pay more, since price discrimination requires perfectly elastic demand in both groups before it can be profitable
- Group B, whose demand is more elastic
- Both groups should pay the same price, since demand is identical in the two groups and so a single price maximises the firm's profit
- Group A, whose demand is less elastic (elasticity -2 compared with -4 for group B)
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Compared with a single-price monopoly, price discrimination may:
- Always reduce output, since the monopolist restricts supply to high-paying customers
- Raise output only if the practice is illegal
- Leave output unchanged in every case
- Increase output, as customers who would have been priced out now buy the good
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A key advantage of price discrimination for a firm is that it:
- Reduces its marginal cost to zero
- Guarantees a fixed level of demand for its product, so that the firm can predict its sales exactly regardless of changes in price
- Eliminates all competition in the market, since a firm that discriminates on price is able to drive every rival out of the market
- Can capture more consumer surplus, increasing its total revenue and profit
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Which is a disadvantage of price discrimination for consumers?
- It leads to permanent productive efficiency in the market
- All consumers always pay lower prices than under monopoly
- Some consumers pay higher prices than they would under a single uniform price
- Consumer surplus rises for every customer group
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A firm sells the same product for £20 domestically and £15 abroad. Which condition best supports this pricing?
- Costs differ by 5 between the two markets
- The firm has no market power in either country, since it sells the same product at two different prices in two competitive markets
- Foreign demand is perfectly inelastic at 15, so that overseas buyers will pay 15 whatever price the firm chooses to set in that market
- The firm can prevent resale, and foreign demand is more price elastic than domestic demand
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Diagrammatically, first-degree (perfect) price discrimination results in:
- The monopolist capturing the entire consumer surplus, with output equal to the competitive level
- Consumer surplus at its largest and output below the monopoly level
- A dead-weight loss larger than under a single-price monopoly
- No change in consumer surplus compared with a single-price monopoly
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A cinema charges students £6 and adults £10. Which evaluation is most appropriate?
- It guarantees allocative efficiency because prices differ between groups
- It shows the cinema has no market power
- It is always inefficient, since different prices can never be justified in any market
- It may widen access and fill seats, but adults pay more, so the net welfare effect depends on elasticities and costs
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Which pricing practice sets a high initial price and then lowers it over time to capture different willingness to pay?
- Predatory pricing
- Price skimming
- Cost-plus pricing
- Penetration pricing
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A firm charges a higher price to customers with inelastic demand and a lower price to customers with elastic demand. This raises profit if:
- Both groups have identical price elasticities of demand
- The firm has no information about either group's demand
- The firm can separate the groups and the gain in revenue outweighs the cost of keeping them apart
- Marginal cost rises steeply for both groups at the same output
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Group X has demand Q = 100 - 5P and group Y has Q = 60 - 3P. The firm charges X £10 and Y £12. The quantities demanded are:
- 50 units for group X and 36 units for group Y
- 100 units for group X and 60 units for group Y
- 50 units for group X and 24 units for group Y
- 10 units for group X and 24 units for group Y
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Which is an example of second-degree price discrimination?
- Charging different prices to students and pensioners at the same cinema, based on each buyer's age group
- Charging each customer the maximum price they are willing to pay
- Volume discounts, where the price per unit falls as more units are bought
- Charging different prices for the same good in different countries, with each national market set at the level its own buyers can pay
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Which is the best example of predatory pricing rather than price discrimination?
- A firm sells in two markets at prices that match local demand, so that buyers in each area pay the price their own conditions support
- A firm sets a very low price temporarily to drive a rival out of the market, then raises prices
- A firm charges students a lower price for the same theatre seat
- A firm offers a bulk discount to large retailers that buy in volume
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Why might price discrimination help a firm with high fixed costs?
- It reduces average fixed cost to zero at every output
- It can help cover fixed costs by selling to customers who would not buy at a single high price
- It increases marginal costs
- It eliminates fixed costs by charging a higher price to all buyers
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Why might a single-price monopolist not set the same profit-maximising price for students and older customers?
- Students and older customers have identical elasticities of demand, so a single price would be optimal for both groups in every period
- The monopolist's marginal cost differs for each customer group
- Their price elasticities of demand differ, so the profit-maximising price for each group is different
- The monopolist is legally required to charge the same price to all customers, whatever the differences between the groups it serves
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Which statement best evaluates the impact of price discrimination on consumers?
- It is irrelevant to consumers since they never notice prices
- It always raises consumer surplus for every group, because each buyer pays a price that is tailored to their own willingness to pay
- Some consumers pay more and others less, and total welfare depends on output changes and which groups gain
- It always reduces total output compared with a single price, since the firm restricts sales to the groups that it can charge the most
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